Just ignore HTML 5 for now

A List Apart has a little introduction into HTML 5. They explain the tough process of crafting the standard, how different parties interact, and what they are trying to achieve. It all sounds pretty interesting if you have no idea about HTML 5. Also, it all sounds pretty interesting until you get to one of the final paragraphs (emphasis is mine):

Work on HTML 5 is rapidly progressing, yet it is still expected to continue for several years. Due to the requirement to produce test cases and achieve interoperable implementations, current estimates have work finishing in around ten to fifteen years.

Excuse me? They are working on a standard for the Web, one of the fastest growing, expanding, and developing areas of IT industry, which itself is one of the fastest developing industries of the modern world, and they are planning to finish in 10 or 15 years?!! Hello? Wake up!

Just take a look around. See how this place is different even from two years ago. See how dramatically different it is from five years ago. See how it is unrecognizably different from what it was ten years ago. Try to find a living human being who even remembers how it was fifteen years ago… Guys, what are you doing over there?

No matter how well you plan things today, no matter to how many people in the field you talk today, there is absolutely no way to predict how things will be in ten or fifteen years. Trying to predict this will hard enough job for a single head. Getting a few heads to agree on how this will be is beyond impossible!

If that’s how long HTML 5 will need to come out, we can just drop the effort right now. If it will even come out, it will be totally useless, because people won’t wait for it. If you think that we are moving fast now, you haven’t seen nothing yet. We are just starting. We are in the 1950s of the automobile industry. Web is still a very much foreign concept for our society. Wait a few more years when it will get more natural, and you’ll see what are the real power and speed of development.

Nobody is going to wait for a bunch of guys to agree on something that nobody knows how will come out. People will just come up with their own solutions to their problems. They will aggregate, re-factor, and re-optimize those solutions until they solve the majority of problems. And then they will move on to the next stack of problems. And will go on and on. Forever…

How important is HTML 5? It is needed, yes. But right now. Not in five years, not in ten, and not in fifteen. The problems it tries to solve are the problems of today. If it’s not coming out shortly, you can just ignore it altogether. There will be another solution…

Tip for web promoters

If you care about web promotion of your web site, if you post articles titled “10 steps to do XYZ” or “ABC in 3 minutes”, if you want your blog posts to be bookmarked across all social networks, if you follow your incoming links with more attention than your personal hygiene, then here is a tip for you.

Look at the limitations that social bookmarking services impose on their users.  Make sure that you provide a quick way to bookmark your site with sufficient information which is within those limitations.

Take del.icio.us for example. Which limitations does it impose on the users?  There are a few, but the main one is the length of the description.  Whenever I bookmark your web site, I can only post 255 characters of the description.  This is too much and this is too little.

This is too much if I will have to type my own description.  I don’t have the time to describe all the web sites that I bookmark.  For many of them, I don’t even have any idea of what to write, since I bookmark the web site to check it out later… So whenever I bookmark a web site, I look around for a quick way to generate that description.  And the easiest and fastest way is always a copy-paste.

That’s where that description length limitation becomes too small.  Most web sites have an “About” page these days.  But it’s too long for a description.  A couple of paragraphs could do, and I can almost always find those paragraphs to copy-paste, but they almost never fit into 255 characters.  That’s where you come in.

First of all, make sure that there is a piece of text, less than 255 characters long, that gives me an idea of what the article is or post or page or web site is about.  Secondly, make sure that I can find that piece of text easily.  Make it bold.  Put a border around it.   Slap a “Synopsis” or “About” or “In brief” label somewhere nearby.  You can even go as noisy as “del.icio.us users might want to use this as description: …”.

Why would you want to go into all that trouble?  Because this will help me, your visitor, to keep my bookmarks organized and annotated.  I will be able to find this bookmark much faster later on.  And that means that chances of me coming back, of me sending this link to someone else, or blogging about it are much higher.  And that is what you, as a web promoter, want.  Isn’t it?

Endless loop

I’ve been using Gmail for bookmarking for quite some time now.  It works, but not as good as specialized bookmarking applications, such as del.icio.us .  So, I’m moving many of my bookmarks from Gmail to del.icio.us .  A few minutes later, I see them coming up in my Google Reader subscriptions (I’m subscribed to my own feeds as well for easier searching).  I look through them and think “these are some cool links!  I should add them to my del.icio.us bookmarks.”.  Puzzled…

Morning Coffee Firefox extension

Via this post at Web Worker Daily, I learned about Morning Coffee extension for Firefox.

Keeps track of daily routine websites and opens them in tabs.
This extension lets you organize websites by day and open them up simultaneously as part of your daily routine. This is really handy if you read sites that update on a regular schedule (like webcomics, weekly columns, etc.).

I haven’t tried it yet, but it sure sounds promising. I don’t close my browser very often these days, but I know a lot of people who do. Many of those people also don’t use any RSS readers to keep updated. Instead they revisit their favourite web sites once in a while. Morning Coffee seems to be the perfect extension for them.

If you are still not interested, check the link above for excellent screenshots, which show exactly how this thing works.

The Microsoft experience

I smiled after reading this post.  It reminded me of the fact that in our office, designers use my laptop to test web sites on Microsoft Internet Explorer 6.  We have two guys doing the designs, and one of the uses Windows Vista, which runs MSIE 7.  Another one uses, I think, Windows XP, but with MSIE upgraded to version 7 too.  I heard it’s possible to have several versions of Internet Explorer running on the same Windows installation, but nobody around here knows how to do it or cares enough to experiment.

But the funniest thing in this whole story is that my laptop is running on Fedora Linux.