Online identity, relationships, Google, and Social Graph API

Web Worker Daily covers the release of Google Social Graph API. These are pretty exciting news.

With so many websites to join, users must decide where to invest significant time in adding their same connections over and over. For developers, this means it is difficult to build successful web applications that hinge upon a critical mass of users for content and interaction. With the Social Graph API, developers can now utilize public connections their users have already created in other web services. It makes information about public connections between people easily available and useful.

Even better news are that one of the systems supported by Google is XFN – XHTML Friends Network. This is exactly the same XFN that you see mentioned in your WordPress administration. When you manage blogroll (links) of your site, you can attach different XFN attributes to each link. The screen looks something like this:

WordPress XFN editor

If your web site also uses one of the properly built WordPress themes, which has profile=”http://gmpg.org/xfn/11″ attribute set in the HEAD tag (see XFN join page for more information), then you are all set to go. Google will index XFN information from your site and will make it available via its Social Graph API.

It’s good to see Google stepping into this area. It brings a lot of public attention to a very useful area of our online lives. Soon, we’ll see more social tools and services like rubhub and Plaxo Pulse.

Odnoklassniki.ru – the way to do site messages

After all the comments I received for my  other post about Odnoklassniki.ru, I decided to expand a little bit on the positive parts of the web site.  The biggest success of it, except of course for thousands of people registering spreading the word of a mouth, is the messaging system.  And the whole messaging system, but the notification part of it.

For me personally, the proof of the success of the notification system lies in the fact that I actually like it myself.  Because I am usually in the opposite camp.  I think that we have enough messaging and notification systems as we are, for web sites to develop their own ones.  But, in this case, I have to say that it was done very well, and that it works possibly better  than any other alternative could have.

If you are not familiar with it, here is a screenshot (NOTE: the green border on the left was added by me, I’ll explain why in a moment).

Odnoklassniki.ru profile

This is my profile page.  Or, more accurately, a part of it.  This is what I see when I login.  There is the main navigation menu at the top (orange color), with sub-menu (in light gray) for the currently selected tab.  There is my picture, and some basic information, such age, last login time, etc – something other users can see when they visit my profile.  And, there is the notifications section on the left side (I put the green border around it).

Users of Odnoklassniki.ru can send each other messages.  As far as I know, they can’t do mass mailings or group discussions or anything like that.  It’s purely one registered user to another.  There is a limit on the size of the message – 1,000 characters.  There is a rich text editor with some formatting controls, such as text alignment, foreground and background colors, copy and paste buttons, and font face and size selectors.  Of course, smiling images and some commonly used icons (money, beer, etc) are also available.

The nice parts of the notification system are as follows.  Firstly, it shows incoming messages and status notifications in full.  It doesn’t tell you something like “you have 1 new message, click here to read it”.  It just shows it you right there and then.  Secondly, it queues all notifications and messages and shows them to you in turn one by one.  Not all at once or in a digest form, but one by one, in chronological order.  Thirdly, the system doesn’t hide the message after it showed it to you.  And it does not insist on you dropping whatever is that what you were doing and acting upon the message.  No.  It keeps the message in its full length on the left side of your screen until you act upon it.  For this you have two buttons underneath the message – close it and reply to it.  If you close it, the next message appears if there is one, or the notification area folds, so that not to occupy your screen space with nothing.  If  you do a reply, then a popup window appears with the name and picture of the person to who you are writing the message, and a rich text editor.  You can type your message there and press submit button.  Once your reply is submitted, the popup window is closed and the notification for the message that you were replying to is closed.

The way this notification system works is totally intuitive and out of the user’s way.  There is no way one could miss the notification while browsing around.  And, at the some time, it is easy to ignore it if you are in the middle of something.  Considering that many users of Odnoklassniki.ru are middle aged people and older, with somewhat limited web experience, I think the system does them a big favor by not being too stealth or too aggressive.

Back to the wider system of messaging, there are a couple of other nice bits to it.

First of all, it’s the archives.  Message archives are easily accessible through the top menu.  You can go through incoming and outgoing messages separately. And again, there is always the name and image of the user with who you communicated, and the full text of the message right there – no need of extra clicks and deep navigation.

Secondly, the way email notifications are done is also nice.  The system is tracking if you are online or not.  If you are, it won’t be sending you email notifications.  And, if you are not, it will still give you a chance to come back before abusing your mailbox.  It does not send notifications right away as they happen, but keeps them in the queue for some time.  If you aren’t coming, you will eventually get those to your email.  But I have to say that the balance of immediate notifications without emergency email abuse hits right on.  Perfect.

Now, why am I so detailed and picky about this messaging and notification system of Odnoklassniki.ru?  Because, I believe that much of its popularity lies within just this part of the site.  Many of the registered users don’t know how to use other messaging systems (ICQ, Skype, IRC, etc).  Many don’t want to share their email address.  And many try to avoid any extra email.  Also, there is a large diversity in age, current location, and computer skills among the users, so finding another common medium for all these people to communicate might prove rather difficult.  But with this one, it’s not.  Anyone can send a message, get a message, and reply to a message.  And that’s all that matters.  I know some people who use Odnoklassniki.ru as an instant messenger.  They chat with a whole bunch of people at the same time, using really short messages of plain text (no rich formatting), and they send them back and forth a few times per minute.  These people stay online for hours at a time!

Can the existing system be improved?  Absolutely.  Firstly, I think it should use left-aligned or justified text whenever the text of the message is shown.  Now it uses centered text for some reason.  Secondly, I think formatting should be a little bit smarter.  Paragraphs and links should be recognized better.  Text *like this* should be bold.  Text _like this_ should be underlined.  There should be better support for quoting.  There should be a way to refresh your memory about older messages.  Maybe something like phpBB has.  Maybe group discussions will make some sense… Some of the possible improvements should be thought out and planned carefully not to make interface heavier or user interactions more complex.  But there are many potential improvements on the intuitive side of things – something that will minimize the annoyances and unexpected behaviors.

I’m eager to see how this part of the site will evolve in the future. What will be improved, what will be added, and what removed… What do you think?

Trend : web workers, home workers

Web Worker Daily quotes The New York Times:

But by 2006, according to data collected by the Dieringer Research Group, a marketing research company in Brookfield, Wis., more than 28 million Americans were working from home at least part time — an increase of 10 percent from just the year before, and 40 percent from 2002. The American Home Furnishings Alliance reports that 7 in 10 Americans now have offices or designated workstations in their homes, a 112 percent increase since 2000. And a recent survey by the National Association of Home Builders found that home offices ranked as the fourth most important feature in a new upscale home, just ahead of security.

It’s always nice to have some numbers, no matter how obvious the trend is.

Odnoklassniki.ru – Russian classmates, but abroad?

My last post about Odnoklassniki.ru became the most popular post on this blog. It’s by far more popular than all the tips, links, and tutorials that I’ve written here, combined. It comes up pretty high in related Google search results and brings quite a bit of traffic. It also brings in some comments.

Most of the comments are from people who mistakenly assume that this blog is some sort of support forum for all the troubles they have with Odnoklassniki.ru, or, even, that this site IS in itself Odnoklassniki.ru. I am trying to limit those comments, since they don’t belong here. On the other hand though, there are some really insightful comments.

For example, Gennadiy Zaretskiy has recently posted a comment with the link to this article. Here is what caught my attention:

Foreign users constitute a significant share of the project “Odnoklassniki” audience. According to Mr. Popkov, about 20% of the traffic comes from abroad.

Wow! “20% of the traffic comes from abroad“. That seems like a lot. Odnoklassniki.ru web site is in Russian. Only Russian-speaking folks can make use of it. Also, the whole topic of the classmates is tied very much into specifically Russian users. So, does that mean that about 20% of computer literate (at least to some deree), educated (at least to some degree) young (mostly) people either live, study, or work outside of Russia?

That. Seems. Like. A. Lot.

Read it later Firefox extension

Web Worker Daily is being extra helpful recently. Via one of their posts I learned about Read It Later Firefox extension. It’s simple and, as many simple things – genius! It adds two buttons to your Firefox toolbar, which you can use to control your “I don’t have time for it now, but I want to read it later” list. Great idea, much needed tool, and brilliant implementation – that’s what I can say about it. It has all, and just enough of, functionality that I’d expect from such an extension.

Go check it out! There is even a video demonstration on how it can be used. Instant favorite.