Back in 2013 I linked to some (not so) surprising facts about social media. Two years is a lot of time and a lot of things has changed since. So here comes 100 social media facts and statistics for 2015. These spread from general statistics to service-specific ones, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and others. Unlike many other similar collections, this one actually links to sources for every single fact, and provides an easy one-click share to Twitter button. Here are a few to get you started:
- 189 million Facebook users are ‘mobile only’.
- There are 4 billion daily video views on Facebook.
- 50% of unique LinkedIn visitors access it via mobile.
- There is a 50% average increase in comments when a LinkedIn page post contains a question.
- Over 40 billion photos have been shared on Instagram.
- Google+ has 300 million monthly active users around the world.
- Google+ grows at a rate of 33% each year.
- Average time spent on YouTube per mobile session is 40 minutes.
- There are 300 hours of video uploaded to YouTube every minute.
I get my stats anywhere I can find them. Here’s a source that I haven’t seen before – Pornhub Insights, showing all kinds of differences and similarities between Apple iOS and Google Android users.
Waze, the social networking for drivers, presents some analysis of global driver satisfaction. It’s not covering 100% of the globe, but it’s still interesting to look into differences between countries and cities. See if you can find anything surprising…
.. visited Facebook in a single day! I have a hard time wrapping my head around that. I remember the Web before Facebook existed. I remember when Facebook reached a total of billion accounts. And now, we have a billion active daily users. Wow!
Apart from everything else, the amount of engineering that went into creating the platform, growing the features, and keeping it up and running is beyond comprehension.
0 to about 11,000 employees in 11 years. Wow!
In Cyprus runs the story covering some criminal statistics of European Union in general, and Cyprus in particular. There are some analysis to the numbers and some breakdown by type of crime and so on.
If you are visiting Cyprus on holiday, you can be reassured that Cyprus is the safest country in the EU – based on analysis of data from the EU’s statistical office, Eurostat.
From the site, you can find out that there were 2.3 million crimes recorded in Spain in 2012 (the latest data), 4.4 million in the UK and just 8,000 crimes recorded in Cyprus in the same year.
The bit that caught my eye was the term “recorded crimes”. As if decreasing the number of recordings is one of the ways to minimize crime rate…
GitHub blog shares some trends in regards to programming languages, which includes both public and private repositories:
Interesting. I haven’t seen many Java and C# projects myself, but I’m in a very different bubble. PHP stays on #4 for years. VimL, the language in which most plugins for Vim editor are written, makes it to #10 in 2010, which suggests that there are way more plugins than I ever thought. The drop in Perl is also quite notable, but not very surprising.
Search Engine Land reports:
Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened.
The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.
Google groups tablets with desktops. So this is just smartphones and does not include tablets.
There’s also an interesting misalignment of this report with some Comscore reports.
Cyprus Mail reports:
ALMOST ONE third of Cyprus is at risk of poverty and social exclusion, according to figures released by the statistical service that show an increasing trend since 2008.
The latest numbers show that in 2013, the risk was 27.8 per cent compared to 23.3 per cent in 2008, both of which are way off the national target of 19.8 per cent.
One measurement new to me was the “material deprivation” items:
In 2013, 16.1 per cent of the population in 2013 could not afford to pay at least four out of nine ‘material deprivation’ items. These are the ability to pay rent or utility bills, to cover unexpected charges, to keep their home adequately heated, to eat meat, fish or a protein equivalent every second day, to take a week’s holiday away from home, or to buy a car, washing machine, colour TV and telephone.
Now that puts it a bit into a perspective … “at least four out of nine”.
TechCrunch is reporting on WhatsApp passing the 800,000,000 active users mark. Almost exactly a year ago, it was at 500 million active users. I don’t care much about WhatsApp’s business or service, but from the technical point of view this is quite significant. That’s almost a million active users acquired every day for the last year. That’d be a challenge for anyone to handle. Thinking that this growth might have been not too linear gives me digital goose bumps.
I haven’t seen anything recent describing their infrastructure, but this article from last year provides a starting point for the imagination: Erland + FreeBSD + 550 servers, with preference for larger box with loads of RAM and cores. I’m sure that have grown quite a bit in a year too.
Cost Obsessions Around the World
Google’s autocomplete function provides suggestions derived from common Google searches by other users. Comparing autocomplete results for searches on different countries reveals how certain places are perceived by people around the World.
Make sure to scroll through the original article for continental breakdowns.
I’m thinking these stats are somewhat off due to language variations (not everybody searches in English).