Tag: advertising

The webmail observation

Interestingly, out of Gmail, Yahoo Mail! and Hotmail, only the first one does not append advertising messages to actual emails.  I am rather surprised by this, given we just started with the year 2008.

I remember back when Hotmail and other webmail services were just starting, it was a common practice to monetize on advertising banners shown to webmail users, while also embedding advertising messages into outgoing emails.  That was a really ugly situation, but a lot of people suddenly got free access to email, which was great, so we lived with it.

While free webmail has always been useful, most web people prefer to have a mailbox under their own domain.  Or at least they preferred before Gmail came into play.   Nobody ever took you very serious if you were communicating using a well known free webmail service.

When the coolness of your own domain started to grow, many webmail services tried to meet the needs of their users and attempted to hide the obvious facts of them being free webmail services.  This was the time when webmail services registered tonnes and tonnes of domain names and offered their users a choice of any for their mailbox.  It was also the time when some stopped embedding advertising into outgoing emails.

For a few years, I stopped caring much about this issue, since I got a proper mailbox, as did many other people with who I communicated.  I knew of webmail existence, but it was mostly outside of my scope of interests.   Until Gmail came out.

With Gmail, Google changed the perception of webmail once again.  Two things that they did differently were AJAX interfaces, which provided for a much faster and more responsive user experience, than traditional web sites; and plenty of space.  If I remember correctly, Gmail offered something like 1 GB mailboxes.  That was in time when most other webmail services were giving out 10 or 15 MB.  “You will never have to delete an email message ever again“.

Google managed to make webmail popular again.   They implemented most of the good stuff, ignored mistakes, and came up with a few smart things of their own (conversation grouping, labels instead of folders, etc).  And, of course, one of the things that they did right was the advertising.  While reading mail, users see ads for related stuff – in clean, text, no blinking manner.  And no outgoing message is ever modified by Gmail to include advertising or to suggest that recipient should  give Gmail a try, or any of such nonsense.

I move all my mailboxes to Gmail.  This my only email interface these days.  And I’m pretty used to it now. And a lot of other people are back to webmail. And so it amazes me to no avail that some web services still don’t get it.  After all this time and all these lessons.  They still including their ads in outgoing messages.  This is really weird…

To all of you using Yahoo Mail, Hotmail, et al, – you should really give Gmail a try.  At least you’ll know for sure that your recipients will get messages exactly as you send them.  No more, no less.

Google AdSense blocks are back

It was almost half a year ago that I wrote these words:

Google AdSense is gone.  I’ve been planning to do this for a long time but never got down to it.  I don’t want to have any ads on my personal blog anymore.  And, it wasn’t making me that much anyway.

As a tribute to my inconsistency and greed, I wanted to let you know that Google AdSense blocks are back.  Currently you can see one in full post view, between the post content and the comments.  Another two are in the sidebar.  I’m still playing around with the ad types, sizes, colors, and locations, so don’t be too disappointment if they annoy you right now.

Why are the ads back?  What happened?  Well, first of all, I accidentally wrote a couple of very popular posts.   I wanted to see how well these posts can do financially.   Secondly, with the latest theme changes and a round of plugin shakes, there seems to be more activity on the blog (more people are coming in, they are standing for longer, and they do more – read, comment, bookmark, etc).  I started wondering if it’s possible to get a penny out of all you people.  So, you can say that this AdSense comeback is an experiment on my side, with some hopes of earing an extra cent.

Of course, I can be totally wrong and off the track (which happens pretty often, if you need to know), and all the positive activity that I’m seeing around here is fueled by the lack of ads.  If it is indeed so, not only will I earn any money with the ads, but I’ll also lose some of the audience (something I’d much rather not happen).

Anyway, call me what you want, but the ads are back. At least for now.  If they are too annoying for you, all I can suggest is start using Firefox browser with AdBlock Plus and AdBlock Filterset.G Updater add-ons.  You won’t see another web ad in your life…

Marketing social objects

There are a couple of interesting posts (part one, part two) at gaping void on how the Internet (particularly, its social side) is changing marketing. As often with such analysis, the matters could be a little exaggerated and examples somewhat simplistic.  However, if you can handle those, you’ll sure find a few interesting points raised.

Let me get you started with a quote:

Now, when you buy something, you don’t phone up the company and order a brochure. You go onto Google and check out what other people- people like yourself- are saying about the product. In terms of communication, the company no longer has first-mover advantage. They don’t ask your company for the brochure until your product has already jumped through a series of hoops that SIMPLY WERE NOT there twenty years ago.
YOU NO LONGER CONTROL THE CONVERSATION. THEN AGAIN, MAYBE YOU NEVER DID.

Waiting for an online advertising revolution

Quoting Stan Schroeder of Mashable:

The thing is, AdSense is just too easy to abuse. Click an ad, and there goes a couple of dollars. Turn it into a meme or a viral joke and thousands go down the drain, together with the entire idea of click-based ads.

I agree,  the system is easy to abuse and it is getting abused a lot.  But it still works.  It helps a lot of people make a lot of money. And until it is so, it won’t go or even change much.

Now the question is – what are the alternatives?

Conspiracy of context sensitive advertising

I think I’ve uncovered another conspiracy by Google, particularly with their context sensitive advertising service AdSense. It’s not a bad conspiracy – as far as I am concerned, they are trying to do a good thing. But still, it’s a mean way to go about it.

A reader of this blog left a comment to one of my earlier posts about media brain wash, a story about Dell notebook exploding at some conference. Jon agreed with me that this story was a pure media hype. In his comment he said exactly this:

Now it won’t be long before some terrorist hops on a plane with Dell laptop batteries strapped all over his body. I agree, this story is media hype.

In order for me not to miss any comments, and to respond faster to my readers, the moment any of your post a comment, I get an email notification. As you know, recently I moved all my email affairs to Google’s mail service GMail. Now, Google uses its own AdSense service to show ads to people while they are reading their emails. The content of the email is used to determine which related ads should be shown.

GMail adsense When I openned a notification email with Jon’s comment I was shown four ads on the right. All four ad links were about notebooks. Two links were generic, but two others featured a brand. And although the brand in the content of the email was Dell, both branded ads were about IBM.

Now, you might think that this is just a coinsidence. But for two links out of four? I don’t think so. What is more probable is that Google undestood that Dell brand was used in connection with terrorism and tried to substitute that for IBM. Probably that was an attempt to sell non-explosive items to terrorists. Thanks Google, but no thanks.

NOTE (this note should have been written a very small font, but since noone will read so far down, I’ll leave it as it is): please, don’t take this entry seriously. I’m just messing with you.