I’ve built plenty of websites over the years. Some – from scratch, others – mere customizations and adaptation of someone else’s work. But when it came to web promotion, I’ve usually handed it over to someone else. Don’t get me wrong – I have a pretty good idea about how these things work, but I didn’t keep up and I haven’t practiced in a long while.
Currently, I am involved in the project, where the web promotion bit is my responsibility. Until the project grows and earns enough to hire a professional. So I’m using it as a platform to refresh my knowledge, catch up with current trends, tools, and techniques, and to try out a few ideas of mine own. It is an interesting experience.
One thing I like is that the website is brand new on a very young domain with no previous history. The A/B testings and statistics cuts are very clean. There is an opportunity to measure the effects of this or that campaign with a lot of precision and no interference from any other traffic sources.
A lot has changed since I did it the last time. One thing that amazes me is how dirt cheap the web traffic is these days. I mean that when I first went in to buy some, I had a price in my head. I paid less and I got more than I expected. Then I studied it for a few days and got a way better price. Then I tried something else and got an even better price. I’m sure I’m not at the end of the tunnel yet either.
Of course, this is a random, not targeted, pretty much not convertable traffic. But it does have its pros this early in the game, and given the price – it’s well worth it. Even with that I’ve got more conversions than I hoped for.
Let me mention it once again – I am pretty much a newbie in the practical terms of this. If you have any advice or any resources that you think might help me out – please share and let me know. Once I get a better hand of it, I’ll share my thoughts and experiences too. Right now though it’s too embarrassing to do so.