Website traffic, the learning curve

I’ve built plenty of websites over the years.  Some – from scratch, others – mere customizations and adaptation of someone else’s work.  But when it came to web promotion, I’ve usually handed it over to someone else.  Don’t get me wrong – I have a pretty good idea about how these things work, but I didn’t keep up and I haven’t practiced in a long while.

Currently, I am involved in the project, where the web promotion bit is my responsibility.  Until the project grows and earns enough to hire a professional.  So I’m using it as a platform to refresh my knowledge, catch up with current trends, tools, and techniques, and to try out a few ideas of mine own.  It is an interesting experience.

One thing I like is that the website is brand new on a very young domain with no previous history.  The A/B testings and statistics cuts are very clean.  There is an opportunity to measure the effects of this or that campaign with a lot of precision and no interference from any other traffic sources.

A lot has changed since I did it the last time.  One thing that amazes me is how dirt cheap the web traffic is these days.  I mean that when I first went in to buy some, I had a price in my head.  I paid less and I got more than I expected.  Then I studied it for a few days and got a way better price.  Then I tried something else and got an even better price.  I’m sure I’m not at the end of the tunnel yet either.

Of course, this is a random, not targeted, pretty much not convertable traffic.  But it does have its pros this early in the game, and given the price – it’s well worth it.  Even with that I’ve got more conversions than I hoped for.

Let me mention it once again – I am pretty much a newbie in the practical terms of this.  If you have any advice or any resources that you think might help me out – please share and let me know.  Once I get a better hand of it, I’ll share my thoughts and experiences too.  Right now though it’s too embarrassing to do so.

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