Month: August 2010

Ad CTR ratio by browser

Download Squad attempts to analyze a recent report about advertising click-through rate (CTR) ratio based on different browsers.  Apparently, more than 40 million impressions were used as the data for this report, and Opera and MSIE users came on top – they click the most ads.  Firefox and Chrome users are further down the list, and Safari users are at the bottom.

I think this chart makes a lot of sense.  While there are ad-blocking solutions for both Opera and MSIE, neither one of this browsers has a healthy plugin ecosystem.  In other words, even if there are ways to filter ads in these browsers, most users don’t know how to do it or simply don’t care enough.  Both Firefox and Chrome browsers are blossoming with addons and extensions which filter all ads, known ads, annoying ads, flash ads, ads on specific websites, ads of specific sizes, and so on and so forth.  In fact, I don’t know any Firefox or Chrome user who doesn’t have some sort of ad-filtering extension installed.

That leaves us with Safari.  Why Safari users are clicking the least ads?  I don’t know.  I’m thinking that might be a statistical inaccuracy or something along those lines.  Or maybe they all are just broke from buying all those Apple products and have no interest in ads no more.  Who knows?

Take.fm – a cross between Netflix and The Pirate Bay

One of the websites that helped me change my opinion on movie piracy recently was Take.fm .  Something tells me that it will be shut down and humiliated by authorities when it will grow, but for as long as it is open, I think that it is a good example of how movie access should be.

Take.fm is a cross between the famous American video-on-demand service Netflix and the well-known pirated content exchange website The Pirate Bay.  Take.fm brings the best of both worlds.  Netflix, from what I hear, has an excellent selection of content and very user friendly interface.  Too bad it is not available outside of the United States.  And unfortunately to some – it is a commercial service.  The Pirate Bay, on the hand, is free and offers pretty much the same content.  However, most of this content is buried in tonnes of noise, porn, SPAM, and such.  It’s not easy to find what you want, and when you get it, nobody can guarantee you the quality of the downloaded material.

Take.fm has a very easy, straight-forward interface.  You can browse or search for movies.  Poster thumbnails are a great help.  Once you find something interesting, you can check IMDB rating which is integrated with the website (finally, somebody did it!), select your option for either DVDRip or BDRip (yes, Bluray), and click “Download Torrent File”.  I don’t see how it could have been simpler, really.

While the selection of titles might be not as great as you’d find on Apple TV or Netflix, there is enough for everyone.  They have new releases, old movies, and classics.  They have movies in all genres.  The quality of downloads is awesome.  And the download speeds are amazing.  At least my ADSL line is maxed out every time I get something from there. And the best part is that you don’t even have to register.  You can, but you don’t have to.  I, for one, am not registered yet.

If the movie industry wants me to change my opinion back, they have to come up with something as good or better as Take.fm – an excellent example to follow.

Men in Black II

Just a couple of weeks ago I posted a trailer for “Men in Black II” and said that I somehow missed it this movie altogether.  And here I am, holding a copy of “Men in Black II” in my hands.  Not that I was looking for it in particular, but I got it via a concerned reader of this blog.  Thanks Alex.

The film is a sequel to the first part and is very similar in a lot of ways.  It is a light entertainment with a few bits of sci-fi in it.  Both Will Smith and Tommy Lee Jones are in it.  With quite a few aliens and big guns.

This part however is not as good as the original movie.  It tries to be, but it’s not.  It is entertaining and funny sometimes.  But it’s much weaker in every way – less action, simpler story, etc.  I still enjoyed watching it and it also made want to watch the first film again.

Overall, 3 out of 5.  Watch it if you have nothing else in your queue, but don’t spend any time looking for this movie.  Don’t expect much either, and you’ll probably enjoy it.

Submarine cables world map

Here comes an excellent map of world’s submarine cables.  If you live on an island, like myself, using this map you can see where from you get your Internet.  Zooming in shows the landing stations and which cables connect where.  Also, clicking on the cable provides the details of the cable length and bandwidth.

P.S.: I have no idea how accurate or trustworthy this map is, but it sure looks legit.