Ad CTR ratio by browser

Download Squad attempts to analyze a recent report about advertising click-through rate (CTR) ratio based on different browsers.  Apparently, more than 40 million impressions were used as the data for this report, and Opera and MSIE users came on top – they click the most ads.  Firefox and Chrome users are further down the list, and Safari users are at the bottom.

I think this chart makes a lot of sense.  While there are ad-blocking solutions for both Opera and MSIE, neither one of this browsers has a healthy plugin ecosystem.  In other words, even if there are ways to filter ads in these browsers, most users don’t know how to do it or simply don’t care enough.  Both Firefox and Chrome browsers are blossoming with addons and extensions which filter all ads, known ads, annoying ads, flash ads, ads on specific websites, ads of specific sizes, and so on and so forth.  In fact, I don’t know any Firefox or Chrome user who doesn’t have some sort of ad-filtering extension installed.

That leaves us with Safari.  Why Safari users are clicking the least ads?  I don’t know.  I’m thinking that might be a statistical inaccuracy or something along those lines.  Or maybe they all are just broke from buying all those Apple products and have no interest in ads no more.  Who knows?

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