WordPress + Tumblr, and thinking behind

Matt Mullenweg, insightful as always:

While the tech press often likes to paint companies in a similar market as competing in a zero sum game, the reality is that all are growing rapidly and services feed each other and cross-pollinate more than anyone gives them credit for. Tumblr built a dashboard reader product that has tons of pageviews and lots of followers, which can provide distribution for blogs much in the same way Facebook and Twitter do. (Its 85%-on-dashboard-centric usage looks more like a social network than a blogging network, actually.) WordPress has fantastic content that people on Tumblr love, and Tumblr has a rich and diverse content and curation community that can drive new visitors to WordPress — it’s like peanut butter and chocolate.

It’s true that we’re becoming simpler and more streamlined and it’s a process driven by our design vision and our community, not what any particular competitor is doing. WordPress has always flourished because it’s a hassle-free digital hub — a home on the web you can control, customize, and truly own due to the fact that it’s Open Source software. WordPress is the antidote to walled gardens.

Google : 60,000 dollars for a bug report

I’m a Google fan, there is no reason to hide it.  And this is one of the reasons.  They are setting a good example to follow.

Open sourcing company products changes the way code is written.  The moment programmers know someone else will be looking at their code, they start paying more attention as to what and how they write.  Paying money to outsiders for discovering bugs with company code is like the next level of Open Source Software.  Just open source gives the possibility to review.  Money provide a good incentive to.

The history of Page.ly

I came across an excellent “behind the curtains” series of blog posts, telling the fascinating story of the Page.ly project.  Page.ly is a user-friendly WordPress hosting, providing hassle-free setup and configuration of WordPress websites.  I haven’t used the service myself – being a fan of WordPress I do enjoy diving into the code and learning the details – but I’ve heard a few good words about it.

For me personally, the interest in this story is not only in technology, but also in the ways of thinking.   Running a profit-oriented company (and a small start-up at that) on and around Open Source Software is guaranteed to provide a number of challenges – from competition and marketing to community managing.   And even though there are many companies that do business around Open Source Software, an insight into ways of thinking, the system of values, and into specific challenges is rare.  Building Page.ly series has plenty.

In 2010 we saw the arrival of a handful of what most would refer to as competitors, it was inevitable. We did the hard part proving the space had legs and there was revenue to be made. And no good idea goes un-copied for long. We were also starting to make a name for ourselves in the WordPress community and that helped quite a bit to get the word out.

A couple interesting points regarding these new arrivals. At SXSW in 2010 I went to the WordPress BBQ at a co-working space in Austin where I handed out a few shirts and were talking to folks about what Page.ly was. One fellow I distinctly remember talking to must have really been listening, a few months later he was a co-founder of a competing company. Around the time this company was launching their other co-founder solicited us about using our technology to power their new offering rather than ‘re-inventing’ the wheel. I was amicable to the idea (fits squarely with our collaboration over competition philosophy) and agreed to a phone conversation which never took place. They decided to roll their own and off they went.

One of the other new players was not happy merely re-factoring our idea, but went so far as to be heavily ‘inspired’ by our marketing to the point I had to have a private conversation with them about the overt similarities between our website copy.

At the end of the day, we did not then and we still do not see any of these chaps as competitors at all. We work from a mindset that with 30+ million WordPress powered sites out there the space is deep enough to support 5-10 page.ly’s and we rather pull clients over from the econo-hosts like bluehost, mt, and godaddy. 

Inspirational and insightful, to say the least.  Read part 1, part 2, part 3, part 4, and part 5.

Open Source or not?

Slashdot has an interesting discussion on whether or not a small start-up company has to Open Source their code or not. From one of the comments I followed a link to an excellent blog post by Tom Preston-Werner, one of the co-founders of GitHub.

Lastly, it’s the right thing to do. It’s almost impossible to do anything these days without directly or indirectly executing huge amounts of open source code. If you use the internet, you’re using open source. That code represents millions of man-hours of time that has been spent and then given away so that everyone may benefit. We all enjoy the benefits of open source software, and I believe we are all morally obligated to give back to that community. If software is an ocean, then open source is the rising tide that raises all ships.

In a nutshell he basically says that you should Open Source everything, except things that are at the core of your business value. His arguments are insightful and I suggest you read the whole thing.

Interestingly, this reminds me of a few discussions I had on outsourcing. And I was saying is that a company should outsource as much as possible, except for things which are at their core business value. As in, IT company should outsource accounting and legal, not IT, while accounting companies should outsource IT and legal, not accounting. And so forth.

That leads me to think that Open Source community is a huge outsourcing resource. Something that I’ve known for a long time, but now arrived to through a totally different route.

On Open Source developers

It appears that not all Open Source Software developers are pathetic losers coding from their grandmother’s basement.  Here is a paragraph from Dan William’s blog post announcing the new release of NetworkManager application:

There’s no better way to celebrate the release of NetworkManager 0.9.2 than a sip of ice-cold cocktail.  It’s something pink-colored — I don’t know what — and it’s phenomenal.  And if I ever run out, I just ring a bell and somebody fills it up!  It’s basically like Paradise, except Paradise doesn’t have the latest version of NetworkManager.  Here’s a hot tip: make your first half billion and buy yourself a private island.  Then move there and write open-source software for fun.  It’s a pretty great life.  After a hard day on the beach bending networks to my will, I wind down by building buried hatches solely to confuse the island’s next owner (I’m trading up to a private archipelago in a few years).

He also shares a beautiful view in front of him at the time of his tagging the release.  Whether it’s true or not, it’s a wonderful picture.

P.S.: I don’t really know who Dan Williams is and if he is in fact a multimillionaire sitting on his own island with a pink-colored cocktail in one hand and a refill bell in another.  Even if he isn’t, there are enough examples of other people who’ve made a fortune and are now enjoying work on the Open Source Software.  I’m not kidding.  Ask Ubuntu people if you don’t believe me.