Category: Web work

These days, most of my work is very related to the online world. Building web sites, reviewing web applications, integrating with web services, coordinating people who are far away from each other, etc. Whenever I find a new tool or service or an innovative, interesting idea about working online, I share it in this category.

Google Chrome – a new punch in the browser fight

For the last few days, the biggest thing in the technical news is Google Chrome browser (check the comics book, introducing the browser, download beta).  Sure, we had our share of browser wars, and we still do, but this is something completely different.  Most of today’s browsers started back in the days when the Web was totally different.  Since then, some browsers changed more than others.  Some new ones appeared.  But there was no a big break through.  It was mostly an evolutionary approach.

I’m glad to see these big news from Google, that they decided to create a new browser from scratch.  They built it with solutions to many of the today’s problems.  They’ve put some flexbility for the future.  And it seems like they’ve thought a lot about it.

I absolutely support their choice of open source in this matter.  Nobody, not even Google can build a browser that will satisfy everyone and everything, and then keep developing and maintaining it.  That’s not possible with the current state of the Web affairs.  The only way to pull it off is to open source it, so that the Web itself could help them with this mega task.  Also, it’s nice to see that they don’t want to reinvent the wheel either – taking both WebKit (open source web rendering engine) and V8 (open source JavaScript implementation) is smart decision.

It’s nice to see some real competition in the browser world.  Microsoft’s Internet Explorer has changed a lot in the last few years, and the biggest reason for those changes was Mozilla’s Firefox.  Firefox changed a lot too, but it sure could use a push from another open source product.  Google’s Chrome could be exactly that product.

Also, for once it would be nice to see a browser built by someone who knows the Web, and not how to build software.  Yes, browser is a software, but it’s not on its own.  You need to know more and have access to a lot more data to build a good browser.  In particular, what, who, and how uses the Web.  Neither Microsoft, nor Mozilla, nor Opera Software have these information.  Or at least not on the scale that Google has.

And, of course, there always will be downsides to any good initiative.  In the case with Google Chrome, my biggest concern is the situation with themes and extensions.  Firefox has an excellent community in this regard.  This community has built all possible and impossible thems and extensions for practically anyone anywhere.  And it still continues to do so.  Google Chrome starts from scratch, so there won’t be anything for some time.  And since the whole browser thing is new, it’ll need to start with a new set of developers, testers, users, and so on.  And so it will take them some time build that all up.

As with anything, there are a billion of other ways to look at Google Chrome, the way the Web is going, the way Google is going, the way software development in general and IT as a whole is going.  But I’ll leave that up to you.  Here are, however, a few links to get you started.

A little thought on marketing

Sometimes, it feels like marketing is the hype of the millenium.  Or a decade at least.  There are marketeers, marketing divisions, online marketing, marketing this and marketing that.  But what the heck is this marketing thing after all?  Can we have it in simple terms?

Well, either I don’t understand a lot (and I don’t claim that I do), or I haven’t met with the right marketing people, or both, or something else, but what I am thinking is that marketing on its own is nothing.  Nada.  Not at all.

Before you eat me and my old shoes, let me explain.  Marketing is that thing that supposedely helps the product (or service for that matter) reach the customer.  Or the other way around.  And then maybe even convince the customer that he is actually satisfied by what he got.  Or maybe I am way off already.

Anyway.  To do that (connect the customer with the product or service), marketing people need to know three things.  First is the product or service – the destination.  Second is the customer – the source.  And third is, well, marketing – the path or possible pathes between the two.  Am I even remotely right ono this?  If I am, then let me tell you something – this doesn’t work.  How about that, eh?

Marketing on its own doesn’t work for exactly the same reasons that MIS doesn’t work.  MIS is this gray area between Information Technology and Business Administration.  It’s supposed to help them communicate with each other.  But because MIS never (or almost never, or extremely rarely) truly understands both the business side and the technical side, it only makes things worse.  Instead of having two languages – one very technical with lots of terminology and precise definitions, and another one business – with lots of money and people-related processes – the company now has to speak three languages, with the third one being a weird dialect combined and distored from the other two.

The product and the customer are like two magnets.  When connecting them, they will either be of opposite polarity and will hurry towards each other and live happily ever after, or they will resist each other as much as they can.  Is it possible to bring two magnets of the same polarity to each other?  Yes.  If the magnets are small and you hands are strong, you can pull them together.  That’s marketing for you.  Let it go and both magnets would be much happier.  And if they were of the different polarity?  Guess what?  You don’t need much force to put them together.

Back from the abstract world.  I think marketing makes sense on the secondary level.  That is, everyone should have a bit of marketing knowledge – from sysadmins and programmers to accountants and managers.  But marketing shouldn’t stand on its own.  In fact, if marketing is taught to everyone, then it can be that common language for everyone to help to understand each other.  The one that MIS so miserably failed to be.

Those who are at the top, they want to grow, increase, make more and better.  Those are down below, actually doing things, really know how to make things better or faster.  The problem is that they can’t communicate with each other usually.  So what they need is a little help in this area.  Not someone else who neither understands what is possible or not or how big or fast things can go.

That’s about it, minus a few disclaimers.

Disclaimer #1: all my knowledge of marketing came from working at or talking with people who are working at small or medium companies, the majority of which deal with information and technology.

Disclaimer #2: I was thrown off balance by a some marketing types recently.

Disclaimer #3: I had a few pints of a lovely Guiness draught before I typed this whole post in.

Russian web shoppers : the relative absolutes

Quintura blog has this nice post with some statistics of Russian online shoppers – how often they buy, what they buy, and how they pay.  As any other bit of statistics, it’s rather interesting.  However, I think there is more to it than the article covers.  Here are my random thoughts in a bullet list format.

  • “85% of Russian Internet users shop online”.  It would be extremely interesting to see at least some approximation of country population to its Internet users.  According to Wikipedia, Russian population is about 142,000,000 people.  How many of these are online?  According to some resources, such as, for example, Public Opinion Foundation Database, it’s somewhere between 18% and 25%.  And then again, it’s depends a lot on where you are looking at.  Moscow and surrounding areas have a much higher Intenret penetration than Central and Eastern Russia.  Moscow can have as much as 56% of its population online, while less than 20% of the Urals and the Siberia population are connected.
  • “The Russian e-commerce market has doubled to $3.2 billion in 2007”. Sounds huge, doesn’t it.  But let’s see. I’ll pick 28,000,000 people or 25% of connected population as per Public Opinion Foundation Database for the calculations.  85% of these are shopping online.  That’s about 23,800,000 people.  $3.2 billion market devided equally between all those people comes down to $135.  So, the market is huge, rather because there are so many people around, as opposed to how much those people buy. If you need more numbers to explain you the situation, have a look at the state of the Russian economy at Wikipedia.
  • “However, it’s yet to become a habit because only 16% of users shop online once a month”. Sounds like the other 84% shop less than once a month.  Why?  Maybe because it isn’t so easy to find a few people to batch into a single order.  Or maybe they just don’t have time to, between the two jobs or something.
  • “Most of the shoppers or 70% paid for online goods in cash upon delivery while only 12% of responders used bank cards in online transactions and another 10% used online payment systems”.  Internationally recognized credit cards, like Visa or MasterCard, are probably either expensive to have or difficult to get or both.  Personally, I don’t have much experience in this area, but I’ve heard a few of my Russian friends complaining about the state of the banking system in the country.  Also, there is another thing to remember – language.  I don’t have any numbers at hand, but I’d say that people who can at least read and understand at least one foreign language are a minority in Russia.  With no credit card and foreign language knowledge, most of the purchasing activity would stay within the country.
  • “The most popular shopping items included books (51% of responders), computers (43%), home appliances (42%), software (31%), movies (26%), beauty products (25%), and music (23%)”.  It looks like the majority of Russian online shoppers are rather young, tech-savvy people.
  • All of the above make it sound like a lot of marketing opportunities – large number of people, who are roughly in the same age group, with somewhat poor geographic distribution and limited access to credit cards… And with that, it’s interesting to see at the advertising channels.  TV, radio, Internet itself.  And then, which Russian sites with some sort of ad campaigns are the most visited?

Feel free to throw in your thoughts and more numbers via comments.

Google Reader recommends

Imagine my surprise when I looked at “Top Recommendations” area of my Google Reader today and found … my own blog over there.

Yes, I know that these recommendations are based on the feeds that I read.  But still!  Is it the time to celebrate the recommendations technology, which recommended me to me over a gadzillion of other blogs?  Or maybe this is a day of Ultimate Technological Silliness, when Google, a search company that forgets nothing, somehow arrived to the conclusion that I might not be reading my own blog?  These questions remind me of a “half-empty or half-full glass of water“.  I guess a lot depends on the personal perspective…

Firefox extensions

Yesterday was a somewhat slow day, so I spent some time on the housekeeping of my Firefox browser.  Somehow I managed to accumulate a lot of extensions, themes, plugins, bookmarks, bookmarklets, and what not.  It felt like a good time to clean the mess up a bit.

I spent about two hours going through the list of all installed pieces, upgrading outdated versions, changing old solutions to the modern alternatives, getting new tools, and so on.   I have to say that after that effort my Firefox works faster, and it suits me better now.  One of the biggest changes from my previous setup became the use of Tab Kit extension.  Among its many features, it has the one that I’ve been passively looking for for a long time now – tab bar on the right side, instead of top, but not as a part of the sidebar, and with a tree view.  Combined with Aging Tabs extension, the result is exactly the way I wanted it.

(it is better in real life than it is on the screenshot)

Now when I open links from the site in the new tabs, these new tabs are organized in a tree like structure.  Tabs that I haven’t yet visited are highlighted in green.  Current tab is highlighted in blue, as usual.  And the rest of the tabs are coloured in different shades of grey, depending on how long ago I last viewed them.  Also, because the tab bar is separate from the sidebar, I can get an additional panel on demand, with an application that I need the most at the moment, without sacrificing my precious tabs.

And just in case you are wondering which other extensions I am using, continue reading for the list of all extensions, which was generated by one of the extensions on that list.

Continue reading Firefox extensions