Some of that Google stuff is not for you

Google is all over the news recently with more and better applications.  However, not all of those applications are for you, an average Joe.  Consider for example the blog post about their updates to DoubleClick Ad Exchange, that they’ve bought some time ago.

Imagine you’re a major online publisher with a popular global surfing website and an ad sales team. Every second of every day, you have difficult decisions about what ads to show and how to measure their relative performance.

I think you can stop reading immediately after those lines.  Of course, there are plenty of global publishers who are using Google services in one form or the other.  But let’s face it – you are not one of them.

Web site monitoring

Devlounge lists three web site monitoring services : Montastic, Mon.itor.us, and LinkPatch.  These services check your web sites regularly and notify you when something goes down.  They also provide additional services, like checking for broken links and such.

While I personally prefer a full featured monitoring tool such as Nagios (with SMS integration via Clickatell), it’s good to know that there are simple and straight-forward ways for basic monitoring.  After all,  installing and configuring Nagios makes sense only if you are geek or monitoring things is a big part of your business.

Update: Also http://www.alertra.com/ was recommended to me by Michael Cohen over on Google Buzz.

How accurate is Google Analytics?

That’s the question that I was asked recently by one of the co-workers.   It is simple and not so simple at the same time.  It really depends on what you are looking for, what is the acceptable accuracy, and what is that you are comparing Google Analytics with.

For example, if you compare the numbers from your Google Analytics reports to the summaries of the web server logs, you’ll probably find that Google Analytics reports lower numbers.  Almost like not everything is recorded.  Which is true because Google Analytics is using JavaScript to track your visitors.  Server logs record all hits to your web server, but the information in logs is very limited – it won’t be enough for anything but very basic tracking.

How much will numbers differ?  Here is what Google Analytics blog has to say:

Google Analytics uses JavaScript tags to collect data. This industry-standard method yields reliable trends and a high degree of precision, but it’s not perfect. Most of the time, if you are noticing data discrepancies greater than 10%, it’s due to an installation issue. Common problems include JavaScript errors, redirects, untagged pages and slow client-side load times.

Having used Google Analytics on a number of sites over a number of years, I’d say that that is just about right.

The amazing Chromium

Being a web worker, I spend a lot of time in my browser. Over the years, I’ve used pretty much everything – from early versions of Netscape and Microsoft Internet Explorer, to text-mode browsers like lynx, links, and w3m, through a whole bunch of Linux desktop browser like Konqueror and Galeon, through mobile browsers, through the latest versions of Opera and Mozilla Firefox. And out of all that variety, Mozilla Firefox was pretty much my only true love browser. It was reasonably fast, free, open source, and with a billion of extensions.

In fact, I accumulated so many extensions that I had to group them into four different Firefox profiles. With all those extensions, I tweaked and tuned my browsing experience to exactly match my needs. And I was happy for a long time. And I couldn’t even think of leaving Firefox for another browser.

Lots of people complained (and still do) about Firefox stability. But I never had any major issues with it. My sessions were stored and backed up automatically, and in those rare cases when the browser crash, I’d just start a new instance and it would automatically open all windows and tabs and bring me back up to speed all by itself.

Most people complained about Firefox performance. Well, I can understand them. It does feel slow and sluggish sometimes, but I was thinking of it as a rather cheap price to pay for all the extensions that I had. Opera, for example, is a much faster browser, but doesn’t have even 1% of the extensions that I use. And that makes it pretty much useless to me. No matter how fast it is.

So I was mostly happy with my browser. I loved it and it loved me back. And then Google released their vision for a modern browser – Chromium. At first, it didn’t even run on Linux, which is my preferred desktop operating system. So I didn’t bother. Then it ran, but people were saying that there were no extensions what so ever. So I didn’t bothered again either.

But the hype was growing, and people were shouting all over the web about how fast and how convenient Google Chrome is. So I just had to try. I thought, I’d download and install it, and use it for a couple of days, just to get my own opinion of it. That was the very beginning of December 2009 and I wasn’t even remote thinking of switching to another browser.

Now that it’s almost middle of February 2010, two and a half month later, I have to confess. I switched to Google Chromium. But that’s not the most surprising thing ever. What’s extremely surprising, at least to myself, is that I switched to Chromium the first day I tried it. Without even knowing.

It was indeed blazing fast. Super-fast. Super-sonic even. Convenient – yes, but it was way faster than I though was even possible for a browser. Extensions were missing, but I was saving so much time with the fastest browser experience ever, that I could do anything my extensions did manually, and would still have plenty of time left. I was shocked and hooked.

And about two weeks later, when I just started to get used to how fast a browser can be, Google opened up their Chromium extensions site. So now I also had some extensions to install. And which I did. And there was no going back.

To this day, Chromium is my default, primary, and mostly preferred browser. It does still have a few shortcomings and things that I’d want different, but all of them are nothing compared to the performance boost that this browser brought into my web life.

Skype – the master of parallel universes

For reasons that I totally don’t understand, many companies choose Skype as a standard communication application.  I’d understood such a decision if they were using voice or video calls.  But they don’t.  Chat only.  And pretty much everyone knows how horrible Skype is for chats.  It’s slow, often losing offline messages, its history management is horrible, etc, etc, etc.  But today’s post is not about that.

It’s about parallel universes.  And how Skype is the master of them.  Consider my example from this morning.   I came to work, logged in to Skype, saw who is online and started chatting with one of the co-workers.  In the meantime, a guy next to me was doing exactly the same thing – came in, logged in to Skype, saw who is online, and started chatting with another co-worker.  But the interesting bit was that we couldn’t see each other online.  If we tried to send messages or files to each other, they’d fail complaining that the other party is offline.  The same was true for those co-workers with who we were chatting, they couldn’t see the other half of the office, which was online, chatting, and couldn’t see the first half of the office.

Is there any other explanation except that Skype managed to create at least two separate, parallel universes and signed in half of our office into one universe, and the second half of the office into another universe?  I can’t think of one…