I said it before and I will say it again, Automattic is an amazing company and they do a lot of really cool stuff. Â Today I received one more confirmation of that – an email with the link to the report of my blogging through the year.
I’ve seen plenty reports, graphs, and analysis. Â In fact, I have to go through a few pretty much every week. Â But I don’t remember seeing anything that awesome! Â First of all, the whole page looks beautiful. Â It’s an inspiring design with many elements that work nicely with each other. Â Secondly, there are no boring graphs or dry numbers. Â A few, carefully selected, metrics create a perspective and make it all sound cool. Â I don’t know much about other reports yet, but mine said that this blog “had more visits than a small country in Europe”!
On top of that, the report is a technical masterpiece. Â Probably, not many would notice the uniqueness of the fireworks at the top of the page. Â But if you just spend a moment, you’ll realize that this fireworks display is unique for every report. Â It’s a timeline of blog activity. Â That’s why there is a month and day shown for every fireworks shoot out. Â (If you are interested in the technical aspects of it, have a look at this GitHub repo).
As I said, the whole thing is pretty awesome, original, and inspirational. Â I wish more companies were doing this. Â It would make the world so much better…

