When building websites, a conflict often arises between what the owner of the website thinks is required on the site and what the visitors to such a website are looking for. More often than not, the owner of the website has no idea of what is useful and what is not. More often than not, the designer of the website doesn’t think about what is important and what is not. The result – a website that even though is packed with information, is useless. An agony for everyone – owner, visitor, and designer. This xkcd comic illustrates the situation nicely.