Knowing how to market yourself will do more for your earnings and reputation than becoming better at what to do. Don’t believe it? Think about the people in your industry who make more money and are more famous than you. Do you think they really know more than you? Did they just happen to get lucky? Or were they savvy about how to promote themselves?
Start now. Why? Because this stuff takes time. Building blog circulation, getting people to notice you, cultivating your social network, working your way on to the speaker list at conferences good marketing can take years to pay off.
You’ll notice that I didn’t say these were 3 easy rules. Simple, yes, but not easy.