Blog of Leonid Mamchenkov

Scobleizer believes in longer videos:

Advertisers also will pay a lot higher rates for those long-form ads.

Why?

Because someone who’ll watch a 30-minute video is HIGHLY ENGAGED. They are far more likely to become a customer than someone who just watches a two-minute entertaining video.

I think that “video” is too broad for this topic.  To consider only educational and entertainment videos, I see a huge difference.  I don’t believe that entertainment videos will become longer.   Entertainment is a sort of thing that doesn’t have to go either deep or long.  Thus it doesn’t need large chunks of time.  Educational video is a totally other story.  While there are many “howto” type of videos, many topics require more than 5 minutes to explain.  Take Google Tech Talks for example.  They are pretty popular and each one takes about an hour.

There is also this factor of production costs.  It’s much harder to create 60 minutes of high quality (and I don’t mean pixels or bytes) video material, than 10 minutes.  Or 5.  Filmmakers know that.  And the audience knows that.   While less and less filmmakers will risk it, and more and more of those who do risk it will produce crapy long videos, the audience will learn the benefit of a short video and will be more inclined into choosing shorter formats.

However, since I am not at all involved in any video production or distrubtion, I might be totally wrong on this.  Judging purely from my own experience.  And my own experience mostly comes from YouTube and Google Video.

How well are you familiar with YouTube celebrities - Numa Numa, the Star Wars kid, leave Britney alone, Coke and Mentos, etc?  If you missed any, of if you want to refresh your memory, here are they all on one page.  The first clip is a music video “Pork and Beans” by Weezer band.  After that, each and every one of them in a separate, original video.  Loads of fun!

Flickr has recently added support for videos.  Many thought (and some still do) that it was an April Fool’s joke, because the information broke out on the 1st of April, but it seems that it was no joke after all.

When I heard about it, I was a bit surprised, and had a slight negative feeling about it.  Flickr seemed to do just fine as they were.  The photo site community is very different from the video site community. And don’t we already have YouTube, Google Video, Metacafe, and a tonne of other video sites?  Why Flickr should be spoiled by videos?

But after I spent some time reading about and checking the implementation, I have to say that I like it.  There is a FAQ about this new feature which does a good job explaining the idea behind it.  There are many ways to define what a video is and how it should be handled.  Flickr went for a very nice definition - “a long photo“.  They have imposed a 90 second time limit on all videos, as well as allowed uploads to Pro accounts only for now.  That’s about as right as it could have been done.

Indeed there is a need for short video support on Flickr.  I do have a YouTube account, but it’s not what I need right now.  I am not doing a lot of videos, and the ones I do usually complement the photos nicely.  Most of my videos are very short and rather personal.  For these needs, YouTube is a bit too much with its noisy community, channels, and subscribers.  But Flickr videos seems to be spot on! I suspect there going to be a few changes and adjustments to the current functionality in the near future, but even as it is now, it’s pretty handy.

Have you tried Flickr videos?  What do you think?

Via Exler’s blog I came across these two videos. First is the really amazing walking robot. This is the best I’ve seen so far (although I am not a big robot fan or anything). This robot walks better than many humans that I know. Even better than I can do myself. A must see.

Secondly comes the hilarious parody for the above video. If you saw the first video and haven’t laughed at the second one - there is something really strange with your sense of humor. It must be broken I guess.

Check them out!

First of all, a confession.  I was aware of the fact that there is such a show (or video podcast) - Diggnation.  I was aware of the fact that it is somehow related to the Digg web site.  And I think I even remember watching a couple of episodes a long time ago.  But, all of that was in my passive memory.  I wouldn’t remember what the show was about, if it was funny at all, or even who or how many of the hosts there were. So, when I was checking the agenda for The Next Web Conference 2008, I couldn’t have imagined what the “DIGGnation, live recorded from Amsterdam!” entry at the end of day 1 was all about.

The situation started to change when I noticed that at the end of the day there was a stream of new people in the conference hall, and that many of them were wearing Diggnation t-shirts.  That kind of looked suspicious - are they all coming specifically for the show while avoiding the conference as a whole?  It turned out it was indeed so (I later spoke to a few people who came from all over Europe just for Diggnation).

The Diggnation live in Amsterdam episode is up and you can see yourself how it was.  There was also a live stream during the recording, and the whole thing was somewhat longer with preparations and closing of the show, but it will give you an idea of how it went.  There were indeed a few rounds of free beers for the audience, and there was indeed this awesome dude with two joints for the hosts.

I enjoyed the show so much that I actually watched a few episodes back and will probably watch the new ones now and then.  If have a very sensitive sense of humor, you should probably skip.  All the rest - you’ll have a blast.