100 Social Media Facts and Statistics for 2015


Back in 2013 I linked to some (not so) surprising facts about social media.  Two years is a lot of time and a lot of things has changed since.  So here comes 100 social media facts and statistics for 2015.  These spread from general statistics to service-specific ones, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and others.  Unlike many other similar collections, this one actually links to sources for every single fact, and provides an easy one-click share to Twitter button.  Here are a few to get you started:

  • 189 million Facebook users are ‘mobile only’.
  • There are 4 billion daily video views on Facebook.
  • 50% of unique LinkedIn visitors access it via mobile.
  • There is a 50% average increase in comments when a LinkedIn page post contains a question.
  • Over 40 billion photos have been shared on Instagram.
  • Google+ has 300 million monthly active users around the world.
  • Google+ grows at a rate of 33% each year.
  • Average time spent on YouTube per mobile session is 40 minutes.
  • There are 300 hours of video uploaded to YouTube every minute.


Flexible Feature Control at Instagram


Flexible Feature Control at Instagram” article describes how Instagram controls the release of new features to groups of users.

I’ve implemented a very simple feature control mechanism before, but nothing to the sounds of this one.  Rolling out to groups of users, conditional control, geo-tagging, and more.  On top of it, non-technical users seem to be able to use for tuning the groups.  This sounds quite impressive, especially when you think of the Instagram’s user base (400,000,000+ users).

Replacing Instagram plugin

WP Instagram Digest out. DsgnWrks Instagram Importer in. The old plugin was working more or less fine, but it lacked a bit in customization and in support of the somewhat newer WordPress features.  After stumbling upon this blog post, I decided it was time to try something new.

Some of the reasons for the replacement:

  • Import each individual Instagram photo separately, rather than a gallery.  Galleries are complicated, and often doesn’t look too good, especially with narrow WordPress themes, like the one I’m using now.
  • Customize title and content of the post.  The new plugin supports Instagram filters (which I won’t use) and locations (which I will).
  • Hashtag handling – the new plugin can strip off hashtags from post titles and content, and, instead use them as tags and or categories.
  • Support for post types – having them now as Image post type makes more sense (I’ve also converted all the previous posts too).

Clashot.com : make money taking photos with your phone

Clashot.com : make money taking photos with your phone

This sounds much like Instagram with some elements of commerce.  I haven’t tried out myself yet, but I’ve read a couple of reviews.  Interesting tidbits are: no filters included, and that you can group several photos together.

Instagram Digest : round two

It’s been a couple of month since I mentioned Instagram Digest plugin for WordPress.  Unfortunately, making it work wasn’t as easy as it seemed at first.  The thing is that Instagram’s Developer corner shows you four pieces of information, once you register a new Instagram API application. These four pieces are: client ID, client secret token, website URL, and redirect URL.  Just populating them with sensible values doesn’t necessarily work.

The trick here is to get a little bit of understanding of how OAuth works.  When a new API application is created, there is an authentication stage, where you, as a logged in Instagram user need to confirm access of the newly created application to your data.  For that, a redirect URL must handle the request from the Instagram, and, in case of Instagram Digest plugin, you need to save the authentication token.

Too bad the documentation for the plugin is not too clear on that.  Luckily though, after playing around with an deleting and re-creating the application a few times I managed to make it work …

… just in time for the upgrade of the site to WordPress 3.5.  What’s so special about WordPress 3.5 then? Well, if you look closer at the announcement of this version, you’ll see that the media manager has been changed heavily.  It looks very nice now when you are adding the images the old way, but it also doesn’t work too well with the Instagram Digest plugin.  The gallery is created, but it seems to have all the wrong things in it.  Manually fixing it takes just a few clicks, but is annoying enough, since the whole point of this plugin is automation.

With that, you do have my first Instagram digest post, and a possibility of a bumpy ride for the next few days until I figure it all out.  If you have any ideas on how to fix it, please let me know.  Otherwise, please be patient.  Maybe spend more time with your family during the Christmas holidays instead of browsing through silly blogs like this one.

WordPress Plugin : WP Instagram Digest

For a while now I enjoyed automated Instagram Digest posts in Yana’s blog.  I’ve decided I want the same for my blog too.  A quick Google search suggests that these are done with WP Instagram Digest plugin.  So I’ve downloaded and installed it.

The configuration is not too complicated.  You’ll need to login into your Instagram account and then go to the developer’s center to register the application and receive the API key and secret token.  Hopefully, eventually this will be a part of automatic configuration, but not yet.  Once you do that, you get can configure the plugin to run at certain times and post to specific category and/or with specific tags.  The cool thing is that you can control the minimum number of new images needed to create a gallery posting.  This feature will prevent empty posts or posts with a single image.


I had to consider if these kinds of posts would be too annoying.  Firstly, I already have an Instagram widget.  That looks nice, but it doesn’t really send out any notifications.  Secondly, when I publish to Instagram I often cross-post the image to Twitter, Facebook, Flickr, and sometimes Foursquare.  I don’t really want to annoy the people with both the individual photos and the digests.  Thirdly, my blog posts are broadcast to Twitter and Facebook, and sometimes Google+.  So, would it be too annoying?  I guess not.  Because since I’ve switched the Social 2.5 plugin, my blog posts aren’t broadcast to Twitter and Facebook automatically – I push them through with a click of a mouse.  So, I guess, I just won’t be pushing the digest posts through and all should be fine.

The first Instagram digest will be out today at 21:00 (server time).  Let’s see how it shows up.  Hopefully it will also work well with the Lightbox plugin for the image popups.  Curious…

P.S.: I’ve also introduced a separate category (Photography->Instagram) for these digests and a new tag – “automated” – that I will try to use for any kind of automated postings.