How marketing research works

Here is a quote of an insightful comment from this Slashdot discussion:

IDC just released its predictions for 2008 with regards to data storage trends. Its research shows…

If you’ve ever been involved in an IDC, Gartner or whatever marketing discussion, you know that the “research” mainly consists of going from vendor to vendor (data storage vendors in this case) and asking what, in their wildest dreams, would the ideal demand curve look like. Then they charge for actually coming up with some supporting information to meet the vendors’ preferred conclusion, and release the whole thing to consumers in the hopes of stimulating some demand for the paying vendors. Very scientific.

The 3 Rules of Self-Marketing

If you are interested in self-marketing, Web Worker Daily has an excellent post with links to more.  Here are some quotes to give you the feeling:

Knowing how to market yourself will do more for your earnings and reputation than becoming better at what to do. Don’t believe it? Think about the people in your industry who make more money and are more famous than you. Do you think they really know more than you? Did they just happen to get lucky? Or were they savvy about how to promote themselves?

Start now. Why? Because this stuff takes time. Building blog circulation, getting people to notice you, cultivating your social network, working your way on to the speaker list at conferences good marketing can take years to pay off.

You’ll notice that I didn’t say these were 3 easy rules. Simple, yes, but not easy.