Month: September 2015

The $4 billion venture capital firm Andreessen Horowitz is sharing some of the startup metrics that they use (part 1, part 2).  Here they are just for the overview, follow through to the blog posts for details:

1. Bookings vs. Revenue
2. Recurring Revenue vs. Total Revenue
3. Gross Profit
4. Total Contract Value vs. Annual Contract Value
5. Life Time Value
6. Gross Merchandise Value vs. Revenue
7. Unearned or Deferred Revenue and Billings
8. Customer Acquisition Cost (Blended vs. Paid, Organic vs. Inorganic)
9. Active Users
10. Month-on-Month Growth
11. Churn
12. Burn Rate
13. Downloads
14. Cumulative Charts vs. Growth Metics
15. Order of Operations
16. Total Addressable Market
17. Annual Recurring Revenue
18. Average Revenue Per User
19. Gross Margins
20. Sell-Through Rate and Inventory Turns
21. Network Effects
22. Virality
23. Economies of Scale
24. Net Promoter Score
25. Cohort Analysis
26. Registered Users
27. Sources of Traffic
28. Customer Concentration Risk

There are also some tips and tricks on charts and data presentation, like truncating the Y-axis.  Here is an example:

Overall, quite a bit of useful information for analysis of different startups.  No wonder their portfolio is so impressive!

P.S.: Love the creative approach to the domain name as well … a16z.com (16 letters between A and Z in the company name Andreessen Horowitz, minus a space).