Actions in Gmail

gmail actions

I think this is the greatest innovation in web-based email since Gmail’s own release of large mailboxes (what was it? 1 GB?).   Web mail has all the benefits of a website, but offers greater contextual focus.   Adding specific actions to message has been a possible with extensions and plugins for a long time, but those were traditionally added by the recipient.  Giving such power to the sender is quite interesting.

Of course, there will be a variety of misuses – spam, phishing, etc – but, I’m sure there will be an even greater variety of useful functionality.  Like this “Send money with Gmail” example.  Here is more information on what’s possible.

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