Today I found about yet another attempt of YouTube to shift more of the traditional TV audience online. Â The experiment is called YouTube Leanback and it is currently in beta. Â Once you go to that address, it’s like switching on the TV set – immediate full screen video display. Â By default, the videos are chosen from your own feed – subscriptions, friends, social connections, etc. Â But you can switch to categories and search as fast as you can switch channels on your normal TV. Â The interface is completely keyboard navigated, which is a new thing for me on YouTube, but it is so fast and intuitive that it takes about 3 seconds to get used to.
I’ve mentioned some time ago that Miro is the easiest way to watch online videos that I ever came across. Â It still is, if we are talking for the whole web (different sites, different formats, different feeds, etc). Â But YouTube Leanback is by far the easiest way to watch YouTube videos. Â In fact, after about 5 minutes of using it, I have subscribed to all those channels that I am used to seeing in Miro that broadcast on YouTube. Â This way I will have much faster and easier access to my videos and will only need to download with Miro those that don’t use YouTube. Â For some reason. Which is beyond me.
Moves like this are exciting. Â I am much interested in seeing how the Web will transform TV, which parts will move online and how fast, and which parts will stay with traditional broadcasting. Â YouTube is right on the spot here – there are billions of videos online, but there is still no easy way to access them all, search, sort and select. Â YouTube Leanback is a large step in the right direction.

