Custom background for Google search

The Next Web points out:

Starting this afternoon, and rolling out over the next few days Google is releasing the ability around the US and the world to upload a custom image as the background of your

Obviously, there will be a lot of noise about it around the web.  I though have no idea why that is such a big thing.  I rarely ever see the front page of Google at all.  I always enter my search terms into the search or address bar of my browser and it takes me directly to the results page.

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