Instead of spending hours upon hours (or was it after doing so?), Darren started a contest for the best domain name suggestion. The prize is $100 USD. He claims that only after 8 hours, with majority of his readership being a sleep (time zone issue), he received a whole bunch of suggestions that will be difficult to choose from.
It struck me as a very efficient way of finding a domain name. If you’ve ever looked for one, you know what I mean. For those of you who haven’t – it involves numerous itterations across the dictionary, thesaurus, and some sort of “check domain availability” tool. Often there is also a good mix of scripts that generate suggestions. The procedure can go on for hours, days, and even weeks. That is, of course, unless you don’t get enlightened, which also happens, albeit rarely.
Many people enjoy looking for domain names. Just for the sport of it. Give them a subject and they’ll occupy themselves for a good half of their corporate time. Throw in a few bucks and you’ve got yourself the best place ticket for a bloody battle.
In this particular example, the prize is $100 USD. It’s a nice number, though people would certainly participate for less. If you are still doubtful, try it. And consider for a moment, what is a $100 USD. In terms of your time.