Thanks to modern technology you can connect with your loved ones by sending a quick note, a photo of your cat, even a smile :) around the world in seconds. But one of humanity’s most iconic forms of communication—the kiss—has been left out in the cold. Now, though, you can send a kiss to anyone, anywhere in the world, through Burberry Kisses, a new campaign from Burberry and Google. And not just any kiss, but your kiss.
On one hand, this is sweet and romantic. Yet, on the other, Google is so well known for its crowd-sourcing experiments, that it makes me wonder – what’s behind this one? After all, when Google wanted to fix all those bad scans in Google Books project, they’ve started the Google Captcha service that used everyone on the web. When Google wanted to teach it’s voice recognition of all the accents (at least in the States), they’ve opened up a directory service. And they’ve done more of the same for images, artificial intelligence, and even maps.
So, what is a possible usage for a huge collection of lip images?
The darkest version I have is somewhere around fingerprinting. Lip prints are probably as unique as finger prints. And when you mix it up with, say, face recognition that they already have, who knows where that can lead. Oh, by the way, now that I thought of face recognition, Android’s face recognition lock sounds suspicious as well. Oh, crap. I think I’m going paranoid!