Blog of Leonid Mamchenkov

Greg Olsen is very insirational and only slightly off balance in his Going Bedouin. A definite MUST READ.

The primary reason software businesses don’t “go Bedouin” is because they think they don’t have to. Fatness is easy. Executives like to construct monuments. Managers like to build empires. Engineers and IT professionals like to buy and play with technology. People like to settle in and nest. As swifter, more nimble competitors enter the software technology marketplace in greater numbers; however, companies will pay an increased penalty for their fatness. Like many resource rich kingdoms that faced the Mongols, recognition of the threat may come too late.