TheĀ $4 billion venture capital firm Andreessen Horowitz is sharing some of the startup metrics that they use (part 1, part 2). Ā Here they are just for the overview, follow through to the blog posts for details:
- Bookings vs. Revenue
- Recurring Revenue vs. Total Revenue
- Gross Profit
- Total Contract Value vs. Annual Contract Value
- Life Time Value
- Gross Merchandise Value vs. Revenue
- Unearned or Deferred Revenue and Billings
- Customer Acquisition Cost (Blended vs. Paid, Organic vs. Inorganic)
- Active Users
- Month-on-Month Growth
- Churn
- Burn Rate
- Downloads
- Cumulative Charts vs. Growth Metics
- Order of Operations
- Total Addressable Market
- Annual Recurring Revenue
- Average Revenue Per User
- Gross Margins
- Sell-Through Rate and Inventory Turns
- Network Effects
- Virality
- Economies of Scale
- Net Promoter Score
- Cohort Analysis
- Registered Users
- Sources of Traffic
- Customer Concentration Risk
There are also some tips and tricks on charts and data presentation, like truncating the Y-axis. Ā Here is an example:

Overall, quite a bit of useful information for analysis of different startups. Ā No wonder their portfolio is so impressive!
P.S.: Love the creative approach to the domain name as well … a16z.com (16 letters between A and Z in the company nameĀ Andreessen Horowitz, minus a space).