Way too often do I hear from the Microsoft fans that the company is catching up with Google. Â Each and every time I disagreed, but in the heat of the discussion it’s not always easy to find supporting facts. Â Yeah, I know, I should come ready for such arguments, but I really take them when and where they find me.
Anyways, Google Android and Microsoft Mobile is only one side of a discussion. Â Advertising is the other. Â And search is yet another one. Â Well, I’ve heard the numbers before, but never bothered blogging them. Â This time I will. Â Slashdot links to a CNN Money article, which tells a really sad story.
Microsoft (MSFT, Fortune 500) has lost $5.5 billion on Bing since the search service launched in June 2009, but the company’s search losses actually pre-date that. In fact, the software giant has never made money in its online services division. Since Microsoft began breaking out that unit’s finances in 2007, the company has lost a total of $9 billion.
There is even a little visual aid in case you prefer your trends simplified. Â It doesn’t look good, and it will never will. Â And the secret is very simple. Â Microsoft is not an online company. Â It never was and it is too large to change. Â If it will ever change, it will be as different from what it is now as IBM is different from the company it used to be in the last century.