Tag: yahoo mail

What your email provider says about you

Hunch Blog runs a rather massive statistical study of users of different email providers – Gmail, Hotmail, Yahoo, and AOL.  I’ll just copy the snapshot of findings here for my own quick references.  But you, you should have a look at the original article.

  • AOL users are most likely to be overweight women ages 35-64 who have a high school diploma and are spiritual, but not religious. They tend to be politically middle of the road, in a relationship of 10+ years, and have children. AOL users live in the suburbs and haven’t traveled outside their own country. Family is their first priority. AOL users mostly read magazines, have a desktop computer, listen to the radio, and watch TV on 1-3 DVRs in their home. At home, they lounge around in sweats. AOL users are optimistic extroverts who prefer sweet snacks and like working on a team.
  • Gmail users are most likely to be thin young men ages 18-34 who are college-educated and not religious. Like other young Hunch users, they tend to be politically liberal, single (and ready to mingle), and childless. Gmail users live in cities and have traveled to five or more countries. They’re career-focused and plugged in — they mostly read blogs, have an iPhone and laptop, and listen to music via MP3s and computers (but they don’t have a DVR). At home, they lounge around in a t-shirt and jeans. Gmail users prefer salty snacks and are introverted and entrepreneurial. They are optimistic or pessimistic, depending on the situation.
  • Hotmail users are most likely to be young women of average build ages 18-34 (and younger) who have a high school diploma and are not religious. They tend to be politically middle of the road, single, and childless. Hotmail users live in the suburbs, perhaps still with their parents, and have traveled to up to five countries. They mostly read magazines and contemporary fiction, have a laptop, and listen to music via MP3s and computers (but they don’t have a DVR). At home, Hotmail users lounge around in a t-shirt and jeans. They’re introverts who prefer sweet snacks and like working on a team. They consider themselves more pessimistic, but sometimes it depends on the situation.
  • Yahoo! users are most likely to be overweight women ages 18-49 who have a high school diploma and are spiritual, but not religious. They tend to be politically middle of the road, in a relationship of 1-5 years, and have children. Yahoo! users live in the suburbs or in rural areas and haven’t traveled outside their own country. Family is their first priority. They mostly read magazines, are almost equally likely to have a laptop or desktop computer, listen to the radio and cds, and watch TV on 1-2 DVRs in their home. At home, Yahoo! users lounge around in pajamas. They’re extroverts who prefer sweet snacks and like working on a team. Yahoo! users are optimistic or pessimistic, depending on the situation.

 

The webmail observation

Interestingly, out of Gmail, Yahoo Mail! and Hotmail, only the first one does not append advertising messages to actual emails.  I am rather surprised by this, given we just started with the year 2008.

I remember back when Hotmail and other webmail services were just starting, it was a common practice to monetize on advertising banners shown to webmail users, while also embedding advertising messages into outgoing emails.  That was a really ugly situation, but a lot of people suddenly got free access to email, which was great, so we lived with it.

While free webmail has always been useful, most web people prefer to have a mailbox under their own domain.  Or at least they preferred before Gmail came into play.   Nobody ever took you very serious if you were communicating using a well known free webmail service.

When the coolness of your own domain started to grow, many webmail services tried to meet the needs of their users and attempted to hide the obvious facts of them being free webmail services.  This was the time when webmail services registered tonnes and tonnes of domain names and offered their users a choice of any for their mailbox.  It was also the time when some stopped embedding advertising into outgoing emails.

For a few years, I stopped caring much about this issue, since I got a proper mailbox, as did many other people with who I communicated.  I knew of webmail existence, but it was mostly outside of my scope of interests.   Until Gmail came out.

With Gmail, Google changed the perception of webmail once again.  Two things that they did differently were AJAX interfaces, which provided for a much faster and more responsive user experience, than traditional web sites; and plenty of space.  If I remember correctly, Gmail offered something like 1 GB mailboxes.  That was in time when most other webmail services were giving out 10 or 15 MB.  “You will never have to delete an email message ever again“.

Google managed to make webmail popular again.   They implemented most of the good stuff, ignored mistakes, and came up with a few smart things of their own (conversation grouping, labels instead of folders, etc).  And, of course, one of the things that they did right was the advertising.  While reading mail, users see ads for related stuff – in clean, text, no blinking manner.  And no outgoing message is ever modified by Gmail to include advertising or to suggest that recipient should  give Gmail a try, or any of such nonsense.

I move all my mailboxes to Gmail.  This my only email interface these days.  And I’m pretty used to it now. And a lot of other people are back to webmail. And so it amazes me to no avail that some web services still don’t get it.  After all this time and all these lessons.  They still including their ads in outgoing messages.  This is really weird…

To all of you using Yahoo Mail, Hotmail, et al, – you should really give Gmail a try.  At least you’ll know for sure that your recipients will get messages exactly as you send them.  No more, no less.