Google is all over the news recently with more and better applications. However, not all of those applications are for you, an average Joe. Consider for example the blog post about their updates to DoubleClick Ad Exchange, that they’ve bought some time ago.
Imagine you’re a major online publisher with a popular global surfing website and an ad sales team. Every second of every day, you have difficult decisions about what ads to show and how to measure their relative performance.
I think you can stop reading immediately after those lines. Of course, there are plenty of global publishers who are using Google services in one form or the other. But let’s face it – you are not one of them.