Sharing reports in Google Analytics

One of the features of Google Analytics that I wanted, had, but noticed only recently is sharing of reports. It turns out:

Google Analytics provides the ability to add any number of users to your account, and to grant varying levels of access to your reports. You may grant access to the reports of particular profiles when adding a new user, or modify access for existing users.

Granted access can be either read-only per report or a full administrative access to the account. This last one is useful for transfering ownership, for example. If the website is sold or maintainers change for some other reason, the new owner or maintainer can be given full administrative access to the account, and then the old one can be revoked access.

In other news, the profile limit has been raised from 5 to 10. Yup, now I can monitor twice as many websites. Sweet!

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