The 20% rule

Sidenote: it seems this is the third post for today, and the third one that is somehow related to Google. This is not intentional.

It’s a wide known fact that Google allows (or, depending on how you look at it, forces) its employees to  work 20% of the time on the side projects.  What kind of projects?  What do they actually do?  Where this time goes?  Here is an idea from the hilarious article at Cracked.com:

Google engineers are given “20 percent time” in which they are free to pursue their own personal projects. This incentive has produced such efforts as Gmail, Google News, and 20% more employee masturbation.