{"id":8384,"date":"2004-12-27T08:22:37","date_gmt":"2004-12-27T06:22:37","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/2004\/12\/27\/the-story-of-the-apple-logo\/"},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"the-story-of-the-apple-logo","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2004\/12\/27\/the-story-of-the-apple-logo\/","title":{"rendered":"The story of the Apple logo"},"content":{"rendered":"\n\n

For the last couple of days Olga and I are cultivating all sorts of ideas about Apple’s logo. Why is it an apple and why is it a bitten apple. I finally got bored with thinking about it all the time and decided to Google<\/a> it up. It turned out that were weren’t that far from the truth and there does indeed seem to be a connection with Adam, Eve, and the Garden of Edem.<\/p>\n

The paragraph from The Apple Musium article<\/a> says:<\/p>\n

\n

\nThe first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
\nIt was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.
\nTherefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced “byte”, a reference to computer technology.
\nWhen Jean Louis Gass\u00e9e was asked about his thoughts to the Apple logo he answered: “One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.”
\nIn 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos).\n<\/p>\n<\/blockquote>\n

There is also an interesting discussion here<\/a>, which, among other things, provides the link to the first version<\/a> of Apple’s logo.<\/p>\n\n","protected":false},"excerpt":{"rendered":"\n

For the last couple of days Olga and I are cultivating all sorts of ideas about Apple’s logo. Why is it an apple and why is it a bitten apple. I finally got bored with thinking about it all the time and decided to Google it up. It turned out that were weren’t that far … Continue reading The story of the Apple logo<\/span><\/a><\/p>\n\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62],"tags":[],"keyring_services":[],"class_list":["post-8384","post","type-post","status-publish","format-standard","hentry","category-general","category-technology"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":16072,"url":"https:\/\/mamchenkov.net\/wordpress\/2012\/01\/26\/apple\/","url_meta":{"origin":8384,"position":0},"title":"Apple","author":"Leonid Mamchenkov","date":"January 26, 2012","format":false,"excerpt":"Looking at this ugly apple, I remembered a joke someone told me recently about the three famous apples in the history of humanity - the one Eve gave to Adam, the one that fell on Isaac Newton, and the one on the logo of the Apple Computers Inc. \u00a0Actually, I\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2012\/01\/wpid-012612151929.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12395,"url":"https:\/\/mamchenkov.net\/wordpress\/2010\/04\/01\/will-apple-acquire-intel\/","url_meta":{"origin":8384,"position":1},"title":"Will Apple acquire Intel?","author":"Leonid Mamchenkov","date":"April 1, 2010","format":false,"excerpt":"CyberNet News report that Apple is in the acquisition talks with Intel. Several sources are reporting this morning that Apple is in discussions with Intel to acquire the chip manufacturer for upwards of $12 billion. Over the last 22 years Apple has acquired 25 different companies, but this single transaction\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16185,"url":"https:\/\/mamchenkov.net\/wordpress\/2012\/03\/30\/when-will-apple-learn-of-online-shopping\/","url_meta":{"origin":8384,"position":2},"title":"When will Apple learn of online shopping?","author":"Leonid Mamchenkov","date":"March 30, 2012","format":false,"excerpt":"I know I am biased when I talk about Apple. \u00a0I am a Google fan-boy and an Open Source advocate. \u00a0Apple doesn't go well with it. \u00a0But even I've been heard giving the credit where it's due. \u00a0In the same way, I've been heard criticizing Google at times. \u00a0Now, it's\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2012\/03\/Apple-Purchase-Form-356x500.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":47510,"url":"https:\/\/mamchenkov.net\/wordpress\/2020\/03\/05\/not-green-apple\/","url_meta":{"origin":8384,"position":3},"title":"NOT green apple","author":"Leonid Mamchenkov","date":"March 5, 2020","format":"image","excerpt":"NOT green apple","rel":"","context":"In "Instagram"","block_context":{"text":"Instagram","link":"https:\/\/mamchenkov.net\/wordpress\/category\/photography\/instagram\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/not-green-apple.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/not-green-apple.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/not-green-apple.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/not-green-apple.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/not-green-apple.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":11888,"url":"https:\/\/mamchenkov.net\/wordpress\/2009\/10\/23\/apple-magic-mouse\/","url_meta":{"origin":8384,"position":4},"title":"Apple Magic Mouse","author":"Leonid Mamchenkov","date":"October 23, 2009","format":false,"excerpt":"Here is a new bit of technology from Apple - Magic Mouse.\u00a0 A mouse with no buttons, in my humble opinion, is as innovative as a car without wheels - people have talked about it, someone tried to make it, but until now it didn't really work.\u00a0 Will this one\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2009\/10\/apple_magic_mouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":24799,"url":"https:\/\/mamchenkov.net\/wordpress\/2015\/10\/02\/pornhub-insights-apple-vs-android\/","url_meta":{"origin":8384,"position":5},"title":"Pornhub Insights : Apple vs. Android","author":"Leonid Mamchenkov","date":"October 2, 2015","format":false,"excerpt":"I get my stats anywhere I can find them. \u00a0Here's a source that I haven't seen before - Pornhub Insights, showing all kinds of differences and similarities between Apple iOS and Google Android users. Insightful!","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"Pornhub Insights : Apple vs. Android","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2015\/10\/pornhub-insights-ios-android-map-worldwide-500x440.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/8384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/comments?post=8384"}],"version-history":[{"count":0,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/8384\/revisions"}],"wp:attachment":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/media?parent=8384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/categories?post=8384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/tags?post=8384"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/keyring_services?post=8384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}