{"id":27664,"date":"2017-06-06T09:55:20","date_gmt":"2017-06-06T07:55:20","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=27664"},"modified":"2017-06-06T09:55:20","modified_gmt":"2017-06-06T07:55:20","slug":"what-comes-after-saas","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2017\/06\/06\/what-comes-after-saas\/","title":{"rendered":"What Comes After SaaS?"},"content":{"rendered":"<!-- google_ad_section_start -->\n<p>&#8220;<a href=\"https:\/\/hackernoon.com\/what-comes-after-saas-1f71ec40de45\">What Comes After SaaS?<\/a>&#8221; is a collection of some interesting thoughts on the evolution of the software industry, its current position and issues, and what&#8217;s coming next.<\/p>\n<p>Here are a few bits to get you started:<\/p>\n<blockquote><p>[T]he easy availability and mass adoption of cloud-based (SaaS) technology makes advanced software systems so much easier\/cheaper\/faster to build that \u201cvalue\u201d is rapidly bleeding out of the software stack. Yes, software is eating the world, but software\u2019s very ubiquity is starting to threaten the ability to extract value from software. In other words, the ability to write and deploy code is no longer a core value driver.<\/p><\/blockquote>\n<p>And:<\/p>\n<blockquote><p>In an era of cloud and open source, deep technology attacking hard problems is becoming a shallower moat. The use of open source is making it harder to monetize technology advances while the use of cloud to deliver technology is moving defensibility to different parts of the product. Companies that focus too much on technology without putting it in context of a customer problem will be caught between a rock and a hard place\u200a\u2014\u200aor as I like to say, \u201cbetween open source and a cloud place.\u201d<\/p><\/blockquote>\n<p>And here&#8217;s the best part, talking about Cloud 3.0:<\/p>\n<blockquote><p>The next chapter of Cloud software will lead to an explosion of new vendors and offerings. But they won\u2019t quite look the same as before\u200a\u2014\u200aexpect lots of point solutions (run by small teams or even individuals) and software as a delivery for more elaborate (e.g. human-in-the-loop) service.<\/p>\n<p>This new way of doing business is still developing rapidly. But here\u2019s a spotting guide to identify this new breed of company in the wild:<\/p>\n<p>Cloud 3.0 Company Differentiators:<\/p>\n<ul>\n<li><strong>Connect from anywhere: <\/strong>one click auth, integrations with all major platforms with relevant data sources to power the tool<\/li>\n<li><strong>Open platform: <\/strong>complete developer APIs and export functionality\u200a\u2014\u200aand maybe even storing core data in one or more other vendors\u2019 systems<\/li>\n<li><strong>Programmatic use:<\/strong> many happy customers may only ever interact programmatically\u200a\u2014\u200ano more interfaces, dashboards or logins to remember. Just value and connectivity.<\/li>\n<li><strong>Clear core value: <\/strong>most companies seem to fit in one or more of the categories below:<\/li>\n<\/ul>\n<h4>One or More Core\u00a0Value<\/h4>\n<ul>\n<li><strong>I: Best-in-Class Point Solution <\/strong>(e.g. Lead Scoring)<\/li>\n<li><strong>II: Connectivity Platform<\/strong>\u200a\u2014\u200athe integrations are the product (e.g. Segment, <a href=\"https:\/\/www.mparticle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">mParticle<\/a>, <a href=\"https:\/\/zapier.com\/\">Zapier<\/a> )<\/li>\n<li><strong>III: Solution Ecosystem<\/strong>\u200a\u2014\u200athe core value of product <strong><em>might actually be other developers<\/em><\/strong> who happen to deployer or deliver their value through this product\u2019s pipes.<\/li>\n<\/ul>\n<p>Interestingly, Salesforce\u200a\u2014\u200awho brought us \u201cThe Cloud\u201d\u200a\u2014\u200amay even be the first major window to what next generation companies look like. After all, one could argue the value to a SMB choosing Salesforce (instead of the many ways to manage sales contacts) has become:<\/p>\n<ul>\n<li>A standardized schema for CRM data<\/li>\n<li>Easy integrations with hundreds of other point solutions<\/li>\n<li>A pool of independent contractors with familiarity of the problem space<\/li>\n<\/ul>\n<p>We could imagine even faster innovation if only there were a way to establish trust with many remote vendors and workers, each offering the very best point solution in the world. 10 Million \u201ccompanies\u201d powered by the very best person in the world at their solution. Sounds a little bit like Ethereum and the token-based economy\u2026<\/p><\/blockquote>\n<!-- google_ad_section_end -->\n","protected":false},"excerpt":{"rendered":"<!-- google_ad_section_start -->\n<p>&#8220;What Comes After SaaS?&#8221; is a collection of some interesting thoughts on the evolution of the software industry, its current position and issues, and what&#8217;s coming next. Here are a few bits to get you started: [T]he easy availability and mass adoption of cloud-based (SaaS) technology makes advanced software systems so much easier\/cheaper\/faster to build &hellip; <a href=\"https:\/\/mamchenkov.net\/wordpress\/2017\/06\/06\/what-comes-after-saas\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What Comes After SaaS?<\/span><\/a><\/p>\n<!-- google_ad_section_end -->\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"What Comes After SaaS? #business #cloud #SaaS #software","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[1968,2366,1673],"keyring_services":[],"class_list":["post-27664","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","category-web-work","tag-business","tag-cloud-computing","tag-software-engineering"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":27799,"url":"https:\/\/mamchenkov.net\/wordpress\/2017\/07\/26\/the-aws-spend-of-a-saas-side-business\/","url_meta":{"origin":27664,"position":0},"title":"The AWS spend of a SaaS side-business","author":"Leonid Mamchenkov","date":"July 26, 2017","format":false,"excerpt":"As someone who went through a whole pile of trying and error with Amazon AWS, I strongly recommend reading anything you can on the subject before you start moving your business to the cloud (not even necessarily Amazon, but any vendor), and while you have it running there. \u00a0\"The AWS\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2017\/07\/aws-costs-500x153.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":27464,"url":"https:\/\/mamchenkov.net\/wordpress\/2017\/03\/28\/mautic-open-source-marketing-automation-software\/","url_meta":{"origin":27664,"position":1},"title":"Mautic: Open Source Marketing Automation Software","author":"Leonid Mamchenkov","date":"March 28, 2017","format":false,"excerpt":"Mautic is an Open Source marketing automation software, which provides a whole bunch of functionality around contact tracking, campaign management, mass mailing, landing pages, and more. \u00a0It can be self-hosted or used as Software-as-a-Service (SaaS). \u00a0The source code is on GitHub and licensed under GPLv3. 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