{"id":23735,"date":"2015-03-20T13:27:59","date_gmt":"2015-03-20T11:27:59","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=23735"},"modified":"2015-03-20T13:27:59","modified_gmt":"2015-03-20T11:27:59","slug":"facebook-officially-kills-organic-reach-for-brands-making-all-your-page-likes-useless","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2015\/03\/20\/facebook-officially-kills-organic-reach-for-brands-making-all-your-page-likes-useless\/","title":{"rendered":"Facebook officially kills organic reach for brands, making all your Page &#8220;Likes&#8221; useless"},"content":{"rendered":"<!-- google_ad_section_start -->\n<p><a href=\"http:\/\/www.thehubcomms.com\/facebook-officially-kills-organic-reach-for-brands-making-all-your-page-likes-useless\/article\/383759\/\">Facebook officially kills organic reach for brands, making all your Page &#8220;Likes&#8221; useless<\/a><\/p>\n<!-- google_ad_section_end -->\n","protected":false},"excerpt":{"rendered":"<!-- google_ad_section_start -->\n<p>Facebook officially kills organic reach for brands, making all your Page &#8220;Likes&#8221; useless<\/p>\n<!-- google_ad_section_end -->\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Facebook officially kills organic reach for brands, making all your Page \"Likes\" useless #facebook #marketing #social","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[2271,1290,1152],"keyring_services":[],"class_list":["post-23735","post","type-post","status-publish","format-link","hentry","category-general","category-technology","category-web-work","tag-facebook","tag-marketing","tag-social-networks","post_format-post-format-link"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":16388,"url":"https:\/\/mamchenkov.net\/wordpress\/2012\/07\/09\/facebook-post-has-a-shelf-life-of-18-hours\/","url_meta":{"origin":23735,"position":0},"title":"Facebook post has a shelf life of 18 hours","author":"Leonid Mamchenkov","date":"July 9, 2012","format":false,"excerpt":"Once in a while people ask me why do I still have my own, personal, standalone blog instead of just posting to some social networks. \u00a0There are a few reasons to that, and one of the is the life span of the post. \u00a0Blog posts live practically forever. \u00a0I think,\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24133,"url":"https:\/\/mamchenkov.net\/wordpress\/2015\/05\/18\/facebook-visual-identity\/","url_meta":{"origin":23735,"position":1},"title":"Facebook Visual Identity","author":"Leonid Mamchenkov","date":"May 18, 2015","format":false,"excerpt":"Facebook Visual Identity - a fascinating story of how Facebook's visual identity changed over just a few\u00a0years, and how much effort went into this. \u00a0It's always interesting to see what goes on behind the curtains, as the gradual changes of tiny little details are often difficult to spot.","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"benbarry-000618","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2015\/05\/benbarry-000618-500x411.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":48592,"url":"https:\/\/mamchenkov.net\/wordpress\/2020\/03\/26\/beer-brands\/","url_meta":{"origin":23735,"position":2},"title":"Beer brands","author":"Leonid Mamchenkov","date":"March 26, 2020","format":"image","excerpt":"Beer brands","rel":"","context":"In &quot;Instagram&quot;","block_context":{"text":"Instagram","link":"https:\/\/mamchenkov.net\/wordpress\/category\/photography\/instagram\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/beer-brands.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/beer-brands.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/beer-brands.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/beer-brands.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2020\/03\/beer-brands.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":29006,"url":"https:\/\/mamchenkov.net\/wordpress\/2018\/11\/22\/the-evolution-of-brands\/","url_meta":{"origin":23735,"position":3},"title":"The Evolution of Brands","author":"Leonid Mamchenkov","date":"November 22, 2018","format":false,"excerpt":"\"The Evolution of Brands\" is an interactive timeline showing how the logos of some of the major global brands changed over time, starting from the year 1900 all the way to 2017. 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