{"id":18482,"date":"2013-07-08T20:40:29","date_gmt":"2013-07-08T18:40:29","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=18482"},"modified":"2013-07-08T20:40:29","modified_gmt":"2013-07-08T18:40:29","slug":"women-are-the-new-leading-demographic-in-technology","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2013\/07\/08\/women-are-the-new-leading-demographic-in-technology\/","title":{"rendered":"Women are the new leading demographic in technology"},"content":{"rendered":"<!-- google_ad_section_start -->\n<p>These stats are all from the <a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2012\/06\/sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech\/258087\/\">last year&#8217;s article<\/a>, but they are interesting non-the-less &#8211; I don&#8217;t think that much have changed since.<\/p>\n<blockquote><p>Let me break out the categories where women are leading tech adoption:<\/p>\n<ul>\n<li>Internet usage<\/li>\n<li>Mobile phone voice usage<\/li>\n<li>Mobile phone location-based services<\/li>\n<li>Text messaging<\/li>\n<li>Skype<\/li>\n<li>Every social networking site aside from LinkedIn<\/li>\n<li>All Internet-enabled devices<\/li>\n<li>E-readers<\/li>\n<li>Health-care devices<\/li>\n<li>GPS<\/li>\n<\/ul>\n<p>Also, because women still are the primary caretakers of children in many places, guess who controls which gadgets the young male and female members of the family get to purchase or even use?<\/p><\/blockquote>\n<p>Via this <a href=\"http:\/\/mobile.slashdot.org\/story\/12\/06\/08\/2154243\/why-young-males-are-no-longer-the-most-important-tech-demographic\">Slashdot post<\/a>.<\/p>\n<!-- google_ad_section_end -->\n","protected":false},"excerpt":{"rendered":"<!-- google_ad_section_start -->\n<p>These stats are all from the last year&#8217;s article, but they are interesting non-the-less &#8211; I don&#8217;t think that much have changed since. Let me break out the categories where women are leading tech adoption: Internet usage Mobile phone voice usage Mobile phone location-based services Text messaging Skype Every social networking site aside from LinkedIn &hellip; <a href=\"https:\/\/mamchenkov.net\/wordpress\/2013\/07\/08\/women-are-the-new-leading-demographic-in-technology\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Women are the new leading demographic in technology<\/span><\/a><\/p>\n<!-- google_ad_section_end -->\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[1141,1117,1041,909],"keyring_services":[],"class_list":["post-18482","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","category-web-work","tag-mobile","tag-research","tag-statistics","tag-women"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":18017,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/04\/15\/really-fairsearch\/","url_meta":{"origin":18482,"position":0},"title":"Really, FairSearch?","author":"Leonid Mamchenkov","date":"April 15, 2013","format":false,"excerpt":"Apparently, there is a new kid on the block - FairSearch.org. Here is a quote from their About page: FairSearch.org is a group of businesses and organizations united to promote economic growth, innovation and choice across the Internet ecosystem by fostering and defending competition in online and mobile search. We\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15577,"url":"https:\/\/mamchenkov.net\/wordpress\/2011\/09\/22\/htc-android-devices-to-get-5-gb-of-dropbox-storage-free\/","url_meta":{"origin":18482,"position":1},"title":"HTC Android devices to get 5 GB of Dropbox storage, free","author":"Leonid Mamchenkov","date":"September 22, 2011","format":false,"excerpt":"Pocket Lint reports exciting news for owners of HTC Android-based devices: Microsoft has Skydrive, Apple has iCloud, and now HTC has Dropbox following a new partnership between the phone maker and popular cloud storage service. HTC has confirmed to Pocket-lint that users of its latest Android handsets, like the HTC\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7685,"url":"https:\/\/mamchenkov.net\/wordpress\/2004\/07\/18\/on-mobile-phones\/","url_meta":{"origin":18482,"position":2},"title":"On mobile phones","author":"Leonid Mamchenkov","date":"July 18, 2004","format":false,"excerpt":"There is an interesting and thought provoking post at Slashdot. Summery: Nokia lost about 4% of global marketshare of mobile devices, which is about 13% of their sales. One of the steps they are taking to struggle with it is introduction of 35 new phone models this year. I have\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11060,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/02\/13\/how-often-do-you-change-your-mobile-vendor\/","url_meta":{"origin":18482,"position":3},"title":"How often do you change your mobile vendor?","author":"Leonid Mamchenkov","date":"February 13, 2008","format":false,"excerpt":"I was reading this post about Mobile World Congress over at Web Worker Daily.\u00c2\u00a0 This paragraph got me thinking: At January\u00e2\u20ac\u2122s Macworld show, Apple CEO Steve Jobs cited data from NPD showing that the iPhone already has 20 percent of the smartphone market after one year, and that Apple is\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23533,"url":"https:\/\/mamchenkov.net\/wordpress\/2015\/02\/16\/measuring-your-sites-responsive-breakpoint-usage\/","url_meta":{"origin":18482,"position":4},"title":"Measuring Your Site&#8217;s Responsive Breakpoint Usage","author":"Leonid Mamchenkov","date":"February 16, 2015","format":"link","excerpt":"Measuring Your Site's Responsive Breakpoint Usage","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16173,"url":"https:\/\/mamchenkov.net\/wordpress\/2012\/03\/21\/on-mobile-devices-in-the-workplace\/","url_meta":{"origin":18482,"position":5},"title":"On mobile devices in the workplace","author":"Leonid Mamchenkov","date":"March 21, 2012","format":false,"excerpt":"Web Worker Daily shares the results of an interesting study done by Forester Research: Forrester Research decided to find out recently, asking more than 10,000 information workers in 17 countries about\u00a0what devices they use to get their jobs done. The results are now in, and while the fact that more\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/18482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/comments?post=18482"}],"version-history":[{"count":0,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/18482\/revisions"}],"wp:attachment":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/media?parent=18482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/categories?post=18482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/tags?post=18482"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/keyring_services?post=18482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}