{"id":18323,"date":"2013-06-06T15:55:15","date_gmt":"2013-06-06T13:55:15","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=18323"},"modified":"2013-06-06T15:55:15","modified_gmt":"2013-06-06T13:55:15","slug":"why-google-reader-really-got-the-axe","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/06\/why-google-reader-really-got-the-axe\/","title":{"rendered":"Why Google Reader Really Got the Axe"},"content":{"rendered":"<!-- google_ad_section_start -->\n<blockquote><p>When Google announced its plans to shutter Google Reader in March, the Internet freaked out. Twitter users raised their virtual pitchforks in outrage. Bloggers wept, scrambling to find a suitable replacement by the service\u2019s July 1 death date.<\/p><\/blockquote>\n<p>Wired runs a take on <a href=\"http:\/\/www.wired.com\/gadgetlab\/2013\/06\/why-google-reader-got-the-ax\/\">why Google Reader is almost no more<\/a>. \u00a0I do agree with most of the points on how the news consumption changed:<\/p>\n<blockquote><p>But there\u2019s another reason Google decided to put its RSS reader to death. According to Mountain View, most of us simply consume news differently now than when Reader was launched.<\/p>\n<p>\u201cAs a culture we have moved into a realm where the consumption of news is a near-constant process,\u201d says Richard Gringras, Senior Director, News &amp; Social Products at Google. \u201cUsers with smartphones and tablets are consuming news in bits and bites throughout the course of the day \u2014 replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day.\u201d<\/p>\n<p>Google Reader, and other RSS readers, subscribe to this \u201cold\u201d model. You sit, you pore through the day\u2019s news link by link. Yes, some people are glued to their readers constantly. (Guilty!) And yes, you can use an app like\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/app\/feedly-your-google-reader\/id396069556?mt=8\">Feedly<\/a>\u00a0to get your RSS fix on the go, but it\u2019s a passive news-getting experience. With its updates to Now and Plus, Google wants its readers to take this more active approach to news consumption.<\/p><\/blockquote>\n<p>But I don&#8217;t like this narrow view of the Google Reader (or other RSS readers). \u00a0RSS is not just for news. \u00a0Sure, news are an important part of <a href=\"http:\/\/en.wikipedia.org\/wiki\/RSS\">Really Simple Syndication<\/a>, but it&#8217;s not the only one. \u00a0There are many others &#8211; Wiki updates, mailing lists, commit messages, shopping updates for deals and stock clearances, etc. \u00a0Even if Google considers supporting those with Google+, the support is not there yet. \u00a0Heck, there isn&#8217;t even a publishing API for Google+. \u00a0As a blogger, I have built up a small audience of subscribers, but there is currently no way for me to transfer them all to Google+. \u00a0Unless I really push them, and then manually publish every post into Google+. \u00a0It even sounds ridiculous.<\/p>\n<p>We&#8217;ll see how it plays out &#8230;<\/p>\n<!-- google_ad_section_end -->\n","protected":false},"excerpt":{"rendered":"<!-- google_ad_section_start -->\n<p>When Google announced its plans to shutter Google Reader in March, the Internet freaked out. Twitter users raised their virtual pitchforks in outrage. Bloggers wept, scrambling to find a suitable replacement by the service\u2019s July 1 death date. Wired runs a take on why Google Reader is almost no more. \u00a0I do agree with most &hellip; <a href=\"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/06\/why-google-reader-really-got-the-axe\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why Google Reader Really Got the Axe<\/span><\/a><\/p>\n<!-- google_ad_section_end -->\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[1265,2860,2069,2350],"keyring_services":[],"class_list":["post-18323","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","category-web-work","tag-feeds","tag-google-plus","tag-google-reader","tag-rss"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"When Google announced its plans to shutter Google Reader in March, the Internet freaked out. 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I do agree with most\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Leonid Mamchenkov\"\/>\n\t<meta name=\"google-site-verification\" content=\"VHvdD0_usx1_4DzKy_QCVcICVgX2EgA2ybELT-wl7kQ\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/06\/why-google-reader-really-got-the-axe\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Leonid Mamchenkov - Life, universe, and everything else\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Why Google Reader Really Got the Axe - Leonid Mamchenkov\" \/>\n\t\t<meta property=\"og:description\" content=\"When Google announced its plans to shutter Google Reader in March, the Internet freaked out. Twitter users raised their virtual pitchforks in outrage. 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I do agree with most","twitter:creator":"@mamchenkov","twitter:image":"https:\/\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2026\/03\/leonid-sailing-beer.jpg"},"aioseo_meta_data":{"post_id":"18323","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-19 17:12:49","updated":"2026-01-15 08:54:03","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mamchenkov.net\/wordpress\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mamchenkov.net\/wordpress\/category\/technology\/\" title=\"Technology\">Technology<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mamchenkov.net\/wordpress\/category\/technology\/web-work\/\" title=\"Web work\">Web work<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhy Google Reader Really Got the Axe\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/mamchenkov.net\/wordpress"},{"label":"Technology","link":"https:\/\/mamchenkov.net\/wordpress\/category\/technology\/"},{"label":"Web work","link":"https:\/\/mamchenkov.net\/wordpress\/category\/technology\/web-work\/"},{"label":"Why Google Reader Really Got the Axe","link":"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/06\/why-google-reader-really-got-the-axe\/"}],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":17879,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/03\/14\/google-reader-is-retiring\/","url_meta":{"origin":18323,"position":0},"title":"Google Reader is retiring","author":"Leonid Mamchenkov","date":"March 14, 2013","format":false,"excerpt":"These are sad, sad news... Google is retiring their awesome Google Reader product. We launched Google Reader in 2005 in an effort to make it easy for people to discover and keep tabs on their favorite websites. While the product has a loyal following, over the years usage has declined.\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13383,"url":"https:\/\/mamchenkov.net\/wordpress\/2010\/09\/14\/the-end-of-bloglines\/","url_meta":{"origin":18323,"position":1},"title":"The end of Bloglines","author":"Leonid Mamchenkov","date":"September 14, 2010","format":false,"excerpt":"Via this post to Google Reader blog I've learned the Bloglines news. \u00a0The service will be closed on October 1st. Today, Ask.com let our users know that we will shut down Bloglines on October 1. Not an easy decision, especially considering our loyal and supportive (not to mention patient) user\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18423,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/30\/goodbye-google-reader\/","url_meta":{"origin":18323,"position":2},"title":"Goodbye Google Reader","author":"Leonid Mamchenkov","date":"June 30, 2013","format":false,"excerpt":"Today, June 30th, is the last day of Google Reader availability. \u00a0If you completely ignored all the noise around the matter, run quickly, export and backup your feeds. \u00a0Tomorrow Google Reader will be no more. \u00a0 Of course, I've been on a quest for the Google Reader alternative. \u00a0Of course,\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"Google Reader","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2013\/06\/Google-Reader-500x229.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17891,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/03\/17\/google-reader-alternative-quest\/","url_meta":{"origin":18323,"position":3},"title":"Google Reader alternative quest","author":"Leonid Mamchenkov","date":"March 17, 2013","format":false,"excerpt":"After the news of Google Reader demise broke out, I, like many others, started looking for an alternative. \u00a0There are many RSS readers out there, both free and commercial, but none of them is quite like Google Reader. \u00a0 So, I thought, I'd share my adventures in hopes of more\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22114,"url":"https:\/\/mamchenkov.net\/wordpress\/2014\/07\/03\/a-year-without-google-reader\/","url_meta":{"origin":18323,"position":4},"title":"A year without Google Reader","author":"Leonid Mamchenkov","date":"July 3, 2014","format":false,"excerpt":"Mashable reminds us that it's been a year since Google Reader has been decommissioned. \u00a0They are also doing a survey to find out if people use more of RSS feeds now or less, what they've substituted it with and which tools people are using now to follow their favorite feeds.\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11445,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/12\/08\/google-reader-updated-interface\/","url_meta":{"origin":18323,"position":5},"title":"Google Reader updated interface","author":"Leonid Mamchenkov","date":"December 8, 2008","format":false,"excerpt":"Google updated the design and interface of the RSS feed aggregator - Google Reader.\u00a0 Here is a really small screenshot of how it used to look (stolen shamelessly from Google Reader front page - it seems like they forgot to update it): And here is a really small screenshot of\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2008\/12\/google_reader_before.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/18323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/comments?post=18323"}],"version-history":[{"count":0,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/18323\/revisions"}],"wp:attachment":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/media?parent=18323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/categories?post=18323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/tags?post=18323"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/keyring_services?post=18323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}