{"id":16388,"date":"2012-07-09T11:18:18","date_gmt":"2012-07-09T09:18:18","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=16388"},"modified":"2012-07-09T11:28:42","modified_gmt":"2012-07-09T09:28:42","slug":"facebook-post-has-a-shelf-life-of-18-hours","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2012\/07\/09\/facebook-post-has-a-shelf-life-of-18-hours\/","title":{"rendered":"Facebook post has a shelf life of 18 hours"},"content":{"rendered":"\n

Once in a while people ask me why do I still have my own, personal, standalone blog instead of just posting to some social networks. \u00a0There are a few reasons to that, and one of the is the life span of the post. \u00a0Blog posts live practically forever. \u00a0I think, I’ve even mentioned before that the homepage of my blog is not even in the top 5 visited pages of the site – older posts, sometimes even from years ago – are staying at the top of the chart. \u00a0With social networks, posts disappear pretty quickly. \u00a0None of the social networks that I’m familiar with – Twitter, Facebook, Google+, and others – provide any decent way of working with archives. \u00a0They are more focused on the “now”, and I’ve known it for years. \u00a0But it’s always good to find a confirmation of your own beliefs. \u00a0Today, via this tweet<\/a>, I came across this blog post<\/a> that references the study that states 18 hours is a shelf life of a Facebook post.<\/p>\n

This might come as a bit of a shock to brands who pour their heart and souls into putting together the best Facebook posts that will get people talking and sharing for days. A recent study shows that the\u00a0average shelf life of a Facebook post<\/a>\u00a0is just 18 hours.\u00a0We thought we were in a 24\/7 culture when it comes to online, but even 24 hours it seems, is now a bit of a stretch.<\/p>\n

The findings come from a study by OMD, who studied how long people continued to actively engage with a post after it was made. \u00a0Off the back of the announcement that pages will\u00a0only reach about 16%<\/a>\u00a0of their fans through postings, this is particularly unwelcome news.<\/p><\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"\n

Once in a while people ask me why do I still have my own, personal, standalone blog instead of just posting to some social networks. \u00a0There are a few reasons to that, and one of the is the life span of the post. \u00a0Blog posts live practically forever. \u00a0I think, I’ve even mentioned before that … Continue reading Facebook post has a shelf life of 18 hours<\/span><\/a><\/p>\n\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[29,2271,1117,1152],"keyring_services":[],"class_list":["post-16388","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","category-web-work","tag-blogging","tag-facebook","tag-research","tag-social-networks"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":15110,"url":"https:\/\/mamchenkov.net\/wordpress\/2011\/06\/14\/social-networks-and-referrer-urls\/","url_meta":{"origin":16388,"position":0},"title":"Social networks and referrer URLs","author":"Leonid Mamchenkov","date":"June 14, 2011","format":false,"excerpt":"Pretty much every social network out there is building a custom front page for each user. \u00a0Such front pages are customized with preferences and previous activity of the user. \u00a0This is an excellent functionality. \u00a0But one thing such approach often breaks is a referral URL. \u00a0Have a look at something\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2011\/06\/facebook_stats-500x71.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18849,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/11\/24\/social-fixer-improved-facebook-experience\/","url_meta":{"origin":16388,"position":1},"title":"Social Fixer – improved Facebook experience","author":"Leonid Mamchenkov","date":"November 24, 2013","format":"link","excerpt":"Social Fixer - improved Facebook experience Enhance Facebook And Remove Annoyances! Social Fixer for Facebook plugs into your browser and improves the existing Facebook.com web site. You get to pick which features you want to use: Filter your news feed by keyword, author, and more Tabbed news feed organizes posts\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16308,"url":"https:\/\/mamchenkov.net\/wordpress\/2012\/05\/28\/social-networking-reshuffled\/","url_meta":{"origin":16388,"position":2},"title":"Social networking reshuffled","author":"Leonid Mamchenkov","date":"May 28, 2012","format":false,"excerpt":"OK, now that I'm almost sure that new setup for social networking works, I can give you guys an idea of what I had and how I changed it. \u00a0In case you'll notice any differences between this description and the actual behavior, or if you have any suggestions on how\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16213,"url":"https:\/\/mamchenkov.net\/wordpress\/2012\/04\/06\/social-networks-map\/","url_meta":{"origin":16388,"position":3},"title":"Social networks map","author":"Leonid Mamchenkov","date":"April 6, 2012","format":false,"excerpt":"I spotted this image in my Google+ stream. \u00a0I think it's one of the best attempts at guiding people as to which social network they should use for this or that status update. \u00a0Very well done!","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2012\/04\/Social-networks-map-500x375.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":28816,"url":"https:\/\/mamchenkov.net\/wordpress\/2018\/09\/25\/and-now-on-to-the-facebook-page\/","url_meta":{"origin":16388,"position":4},"title":"And now on to the Facebook Page","author":"Leonid Mamchenkov","date":"September 25, 2018","format":false,"excerpt":"As I mentioned earlier, sharing of the posts from this blog to Facebook stopped working a while back, due to the changes in the Facebook API and polices.\u00a0 Rather than completely giving up on it or continue with the annoying manual sharing, I've decided to try the Facebook Page approach\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15435,"url":"https:\/\/mamchenkov.net\/wordpress\/2011\/08\/25\/us-navy-embracing-social-networks\/","url_meta":{"origin":16388,"position":5},"title":"US Navy embracing social networks","author":"Leonid Mamchenkov","date":"August 25, 2011","format":false,"excerpt":"While reading this article, I was really amazed by how much US Navy embraced social networks. 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