{"id":15558,"date":"2011-09-20T23:30:05","date_gmt":"2011-09-20T21:30:05","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=15558"},"modified":"2011-09-20T23:30:05","modified_gmt":"2011-09-20T21:30:05","slug":"microsoft-catching-up-with-google","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2011\/09\/20\/microsoft-catching-up-with-google\/","title":{"rendered":"Microsoft catching up with Google"},"content":{"rendered":"\n

Way too often do I hear from the Microsoft fans that the company is catching up with Google. \u00a0Each and every time I disagreed, but in the heat of the discussion it’s not always easy to find supporting facts. \u00a0Yeah, I know, I should come ready for such arguments, but I really take them when and where they find me.<\/p>\n

Anyways, Google Android and Microsoft Mobile is only one side of a discussion. \u00a0Advertising is the other. \u00a0And search is yet another one. \u00a0Well, I’ve heard the numbers before, but never bothered blogging them. \u00a0This time I will. \u00a0Slashdot<\/a> links to a CNN Money article<\/a>, which tells a really sad story.<\/p>\n

Microsoft (MSFT, Fortune 500) has lost $5.5 billion on Bing since the search service launched in June 2009, but the company’s search losses actually pre-date that. In fact, the software giant has never made money in its online services division. Since Microsoft began breaking out that unit’s finances in 2007, the company has lost a total of $9 billion.<\/p><\/blockquote>\n

There is even a little visual aid in case you prefer your trends simplified. \u00a0It doesn’t look good, and it will never will. \u00a0And the secret is very simple. \u00a0Microsoft is not an online company. \u00a0It never was and it is too large to change. \u00a0If it will ever change, it will be as different from what it is now as IBM is different from the company it used to be in the last century.<\/p>\n

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Way too often do I hear from the Microsoft fans that the company is catching up with Google. \u00a0Each and every time I disagreed, but in the heat of the discussion it’s not always easy to find supporting facts. \u00a0Yeah, I know, I should come ready for such arguments, but I really take them when … Continue reading Microsoft catching up with Google<\/span><\/a><\/p>\n\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[1968,2068,2233,2076,2913,335],"keyring_services":[],"class_list":["post-15558","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","category-web-work","tag-business","tag-google","tag-google-search","tag-microsoft","tag-microsoft-bing","tag-search"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t