{"id":12199,"date":"2010-02-22T21:06:15","date_gmt":"2010-02-22T19:06:15","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=12199"},"modified":"2010-02-22T21:06:15","modified_gmt":"2010-02-22T19:06:15","slug":"some-of-that-google-stuff-is-not-for-you","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2010\/02\/22\/some-of-that-google-stuff-is-not-for-you\/","title":{"rendered":"Some of that Google stuff is not for you"},"content":{"rendered":"\n

Google is all over the news recently with more and better applications. \u00a0However, not all of those applications are for you, an average Joe. \u00a0Consider for example the blog post<\/a> about their updates to DoubleClick Ad Exchange, that they’ve bought some time ago.<\/p>\n

Imagine you’re a major online publisher with a popular global surfing website and an ad sales team. Every second of every day, you have difficult decisions about what ads to show and how to measure their relative performance.<\/p><\/blockquote>\n

I think you can stop reading immediately after those lines. \u00a0Of course, there are plenty of global publishers who are using Google services in one form or the other. \u00a0But let’s face it – you are not one of them.<\/p>\n\n","protected":false},"excerpt":{"rendered":"\n

Google is all over the news recently with more and better applications. \u00a0However, not all of those applications are for you, an average Joe. \u00a0Consider for example the blog post about their updates to DoubleClick Ad Exchange, that they’ve bought some time ago. Imagine you’re a major online publisher with a popular global surfing website … Continue reading Some of that Google stuff is not for you<\/span><\/a><\/p>\n\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62,1334],"tags":[2068],"keyring_services":[],"class_list":["post-12199","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","category-web-work","tag-google"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":10603,"url":"https:\/\/mamchenkov.net\/wordpress\/2006\/12\/13\/google-applications-will-get-better\/","url_meta":{"origin":12199,"position":0},"title":"Google applications will get better","author":"Leonid Mamchenkov","date":"December 13, 2006","format":false,"excerpt":"Here is yet another reason why I will trust my personal data to Google any day of the week (and, in fact, do so). Not only they are smart enough to be the best today, but they have this extra brain to care about tomorrow. Here are news from the\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10317,"url":"https:\/\/mamchenkov.net\/wordpress\/2006\/08\/12\/google-spreadsheets\/","url_meta":{"origin":12199,"position":1},"title":"Google Spreadsheets","author":"Leonid Mamchenkov","date":"August 12, 2006","format":false,"excerpt":"Somehow I missed the announcements of Google Spreadsheets. Not that I am that interested anyway, but usually releases like this are surrounded with a lot of hype. Well, Google Spreadsheets is all you can expect of it - a web-based spreadsheet application, which is very similar in look and feel\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15385,"url":"https:\/\/mamchenkov.net\/wordpress\/2011\/08\/12\/native-client-built-into-google-chrome-14\/","url_meta":{"origin":12199,"position":2},"title":"Native Client built into Google Chrome 14","author":"Leonid Mamchenkov","date":"August 12, 2011","format":false,"excerpt":"TechChrunch points out that Native Client is coming built into Google Chrome 14: As Google notes on their Chrome Blog blog today, the latest beta version of Chrome (version 14) has Native Client built-in. Their implementation allows for C and C++ code to be executed inside of the browser while\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18322,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/06\/segment-io-common-api-for-web-analytic-services-and-applications\/","url_meta":{"origin":12199,"position":3},"title":"Segment.io – common API for web analytic services and applications","author":"Leonid Mamchenkov","date":"June 6, 2013","format":"link","excerpt":"Segment.io - common API for web analytic services and applications","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10946,"url":"https:\/\/mamchenkov.net\/wordpress\/2007\/12\/02\/google-sites-another-tool-to-wait-for\/","url_meta":{"origin":12199,"position":4},"title":"Google Sites – another tool to wait for","author":"Leonid Mamchenkov","date":"December 2, 2007","format":false,"excerpt":"Some time ago Google acquired JotSpot - a wiki-like web service. There weren't much news about it since then though. It was obvious that JotSpot will join Google's office applications in one form or another. But details and time lines weren't clear. Slashdot runs a follow-up post, saying that JotSpot\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27591,"url":"https:\/\/mamchenkov.net\/wordpress\/2017\/05\/20\/smart-reply-in-gmail\/","url_meta":{"origin":12199,"position":5},"title":"Smart Reply in Gmail","author":"Leonid Mamchenkov","date":"May 20, 2017","format":false,"excerpt":"Google Blog announces that Smart Reply feature is coming to Gmail on both Android and iOS. \u00a0It has been introduced earlier in other products like Google Inbox and Allo, and is apparently so useful that about 12% of all replies in those applications are done with the help of Smart\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2017\/05\/scoring.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/12199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/comments?post=12199"}],"version-history":[{"count":0,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/12199\/revisions"}],"wp:attachment":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/media?parent=12199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/categories?post=12199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/tags?post=12199"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/keyring_services?post=12199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}