{"id":11348,"date":"2008-08-23T17:49:39","date_gmt":"2008-08-23T14:49:39","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/?p=11348"},"modified":"2008-08-23T17:49:39","modified_gmt":"2008-08-23T14:49:39","slug":"russian-web-shoppers-the-relative-absolutes","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2008\/08\/23\/russian-web-shoppers-the-relative-absolutes\/","title":{"rendered":"Russian web shoppers : the relative absolutes"},"content":{"rendered":"<!-- google_ad_section_start -->\n<p><a href=\"http:\/\/blog.quintura.com\/\">Quintura blog<\/a> has this nice <a href=\"http:\/\/blog.quintura.com\/2008\/08\/22\/85-of-russian-internet-users-shop-online\/\">post with some statistics of Russian online shoppers<\/a> &#8211; how often they buy, what they buy, and how they pay.\u00a0 As any other bit of statistics, it&#8217;s rather interesting.\u00a0 However, I think there is more to it than the article covers.\u00a0 Here are my random thoughts in a bullet list format.<\/p>\n<ul>\n<li><strong>&#8220;85% of Russian Internet users shop online&#8221;<\/strong>.\u00a0 It would be extremely interesting to see at least some approximation of country population to its Internet users.\u00a0 According to Wikipedia, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Demographics_of_Russia\">Russian population is about 142,000,000 people<\/a>.\u00a0 How many of these are online?\u00a0 According to some resources, such as, for example, <a href=\"http:\/\/bd.english.fom.ru\/report\/map\/projects\/ocherk\/eint0701\">Public Opinion Foundation Database<\/a>, it&#8217;s somewhere between 18% and 25%.\u00a0 And then again, it&#8217;s depends a lot on where you are looking at.\u00a0 Moscow and surrounding areas have a much higher Intenret penetration than Central and Eastern Russia.\u00a0 Moscow can have as much as 56% of its population online, while less than 20% of the Urals and the Siberia population are connected.<\/li>\n<li><strong>&#8220;The Russian e-commerce market has doubled to $3.2 billion in 2007&#8221;<\/strong>. Sounds huge, doesn&#8217;t it.\u00a0 But let&#8217;s see. I&#8217;ll pick 28,000,000 people or 25% of connected population as per Public Opinion Foundation Database for the calculations.\u00a0 85% of these are shopping online.\u00a0 That&#8217;s about 23,800,000 people.\u00a0 $3.2 billion market devided equally between all those people comes down to $135.\u00a0 So, the market is huge, rather because there are so many people around, as opposed to how much those people buy. If you need more numbers to explain you the situation, have a look at the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Economy_of_Russia\">state of the Russian economy<\/a> at Wikipedia.<\/li>\n<li><strong>&#8220;However, it\u2019s yet to become a habit because only 16% of users shop online once a month&#8221;<\/strong>. Sounds like the other 84% shop less than once a month.\u00a0 Why?\u00a0 Maybe because it isn&#8217;t so easy to find a few people to batch into a single order.\u00a0 Or maybe they just don&#8217;t have time to, between the two jobs or something.<\/li>\n<li><strong>&#8220;Most of the shoppers or 70% paid for online goods in cash upon delivery while only 12% of responders used bank cards in online transactions and another 10% used online payment systems&#8221;<\/strong>.\u00a0 Internationally recognized credit cards, like Visa or MasterCard, are probably either expensive to have or difficult to get or both.\u00a0 Personally, I don&#8217;t have much experience in this area, but I&#8217;ve heard a few of my Russian friends complaining about the state of the banking system in the country.\u00a0 Also, there is another thing to remember &#8211; language.\u00a0 I don&#8217;t have any numbers at hand, but I&#8217;d say that people who can at least read and understand at least one foreign language are a minority in Russia.\u00a0 With no credit card and foreign language knowledge, most of the purchasing activity would stay within the country.<\/li>\n<li><strong>&#8220;The most popular shopping items included books (51% of responders), computers (43%), home appliances (42%), software (31%), movies (26%), beauty products (25%), and music (23%)&#8221;<\/strong>.\u00a0 It looks like the majority of Russian online shoppers are rather young, tech-savvy people.<\/li>\n<li>All of the above make it sound like a lot of marketing opportunities &#8211; large number of people, who are roughly in the same age group, with somewhat poor geographic distribution and limited access to credit cards&#8230; And with that, it&#8217;s interesting to see at the advertising channels.\u00a0 TV, radio, Internet itself.\u00a0 And then, which Russian sites with some sort of ad campaigns are the most visited?<\/li>\n<\/ul>\n<p>Feel free to throw in your thoughts and more numbers via comments.<\/p>\n<!-- google_ad_section_end -->\n","protected":false},"excerpt":{"rendered":"<!-- google_ad_section_start -->\n<p>Quintura blog has this nice post with some statistics of Russian online shoppers &#8211; how often they buy, what they buy, and how they pay.\u00a0 As any other bit of statistics, it&#8217;s rather interesting.\u00a0 However, I think there is more to it than the article covers.\u00a0 Here are my random thoughts in a bullet list &hellip; <a href=\"https:\/\/mamchenkov.net\/wordpress\/2008\/08\/23\/russian-web-shoppers-the-relative-absolutes\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Russian web shoppers : the relative absolutes<\/span><\/a><\/p>\n<!-- google_ad_section_end -->\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,1334],"tags":[1591,1593,764,1592,2909,178,1041],"keyring_services":[],"class_list":["post-11348","post","type-post","status-publish","format-standard","hentry","category-general","category-web-work","tag-e-commerce","tag-economy","tag-internet","tag-population","tag-russia","tag-shopping","tag-statistics"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":12888,"url":"https:\/\/mamchenkov.net\/wordpress\/2010\/07\/29\/country-population-and-internet-users\/","url_meta":{"origin":11348,"position":0},"title":"Country population and Internet users","author":"Leonid Mamchenkov","date":"July 29, 2010","format":false,"excerpt":"Pingdom published some statistics on top country populations and Internet users. \u00a0Nothing particularly shocking, but interesting none the less.","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2010\/07\/internet_users_and_population-500x431.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":27038,"url":"https:\/\/mamchenkov.net\/wordpress\/2016\/12\/02\/internet-users-in-cyprus\/","url_meta":{"origin":11348,"position":1},"title":"Internet users in Cyprus","author":"Leonid Mamchenkov","date":"December 2, 2016","format":false,"excerpt":"7 years ago, to the day, I've published this post, containing the Google screenshot for the graph of the Internet users in Cyprus. \u00a0It used to be 38% of the population. Today I decided to check exactly the same Google query and see how that number has changed. \u00a0Here is\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"internet-users-in-cyprus","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2016\/12\/internet-users-in-cyprus-500x445.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11008,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/01\/05\/odnoklassnikiru-russian-classmates-but-abroad\/","url_meta":{"origin":11348,"position":2},"title":"Odnoklassniki.ru &#8211; Russian classmates, but abroad?","author":"Leonid Mamchenkov","date":"January 5, 2008","format":false,"excerpt":"My last post about Odnoklassniki.ru became the most popular post on this blog. It's by far more popular than all the tips, links, and tutorials that I've written here, combined. It comes up pretty high in related Google search results and brings quite a bit of traffic. It also brings\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11988,"url":"https:\/\/mamchenkov.net\/wordpress\/2009\/12\/02\/internet-users-in-cyprus\/","url_meta":{"origin":11348,"position":3},"title":"Internet users in Cyprus","author":"Leonid Mamchenkov","date":"December 2, 2009","format":false,"excerpt":"Blogoscoped reports that Google has expanded their Public Data Onebox functionality and now you can see the Internet penetration rate for population of any country. \u00a0All you need to do is search for \"internet users in cyprus\" (or use your favourite country). \u00a0Currently, it reports Cyprus having 38% of the\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2009\/12\/internet_in_cyprus.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":42716,"url":"https:\/\/mamchenkov.net\/wordpress\/2019\/06\/12\/internet-trends-2019-bond-report\/","url_meta":{"origin":11348,"position":4},"title":"Internet Trends 2019 (Bond Report)","author":"Leonid Mamchenkov","date":"June 12, 2019","format":false,"excerpt":"Internet Trends 2019 report is the most comprehensive, detailed, and research document that I have ever seen on what's going on with the Internet, web, mobile, social media, marketing, and security. This year's report spans 333 pages and is full charts, graphs, statistics, insights, and references. And if you are\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2019\/06\/internet-users.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2019\/06\/internet-users.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2019\/06\/internet-users.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2019\/06\/internet-users.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":29251,"url":"https:\/\/mamchenkov.net\/wordpress\/2019\/01\/23\/most-of-what-you-read-on-the-internet-is-written-by-insane-people\/","url_meta":{"origin":11348,"position":5},"title":"Most of What You Read on the Internet is Written by Insane People","author":"Leonid Mamchenkov","date":"January 23, 2019","format":false,"excerpt":"\"Most of What You Read on the Internet is Written by Insane People\" is a nice little roundup of statistics from a several large sites like Wikipedia, Amazon, YouTube, Reddit, etc. These stats support the viewpoint that on these huge sites, most of the content is generated by a very\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/11348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/comments?post=11348"}],"version-history":[{"count":0,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/11348\/revisions"}],"wp:attachment":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/media?parent=11348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/categories?post=11348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/tags?post=11348"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/keyring_services?post=11348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}