{"id":10996,"date":"2007-12-28T13:01:15","date_gmt":"2007-12-28T10:01:15","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/2007\/12\/28\/how-marketing-research-works\/"},"modified":"2007-12-28T13:01:15","modified_gmt":"2007-12-28T10:01:15","slug":"how-marketing-research-works","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2007\/12\/28\/how-marketing-research-works\/","title":{"rendered":"How marketing research works"},"content":{"rendered":"\n

Here is a quote of an insightful comment<\/a> from this Slashdot discussion<\/a>:<\/p>\n

\n

IDC just released its predictions for 2008 with regards to data storage trends. Its research shows…<\/p><\/blockquote>\n

If you’ve ever been involved in an IDC, Gartner or whatever marketing discussion, you know that the “research” mainly consists of going from vendor to vendor (data storage vendors in this case) and asking what, in their wildest dreams, would the ideal demand curve look like. Then they charge for actually coming up with some supporting information to meet the vendors’ preferred conclusion, and release the whole thing to consumers in the hopes of stimulating some demand for the paying vendors. Very scientific.<\/p><\/blockquote>\n\n","protected":false},"excerpt":{"rendered":"\n

Here is a quote of an insightful comment from this Slashdot discussion: IDC just released its predictions for 2008 with regards to data storage trends. Its research shows… If you’ve ever been involved in an IDC, Gartner or whatever marketing discussion, you know that the “research” mainly consists of going from vendor to vendor (data … Continue reading How marketing research works<\/span><\/a><\/p>\n\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1,62],"tags":[1290,1117],"keyring_services":[],"class_list":["post-10996","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","tag-marketing","tag-research"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":26077,"url":"https:\/\/mamchenkov.net\/wordpress\/2016\/04\/28\/smartphone-shipment-is-flat-for-the-first-time\/","url_meta":{"origin":10996,"position":0},"title":"Smartphone shipment is flat for the first time","author":"Leonid Mamchenkov","date":"April 28, 2016","format":false,"excerpt":"Slashdot runs these two stories, a day apart: Apple Has First Earnings Decline In More Than A Decade Smartphone Shipments Flat For the First Time, Says IDC Nobody is dying (yet), but it's an interesting change in trends. \u00a0Read Slashdot comments for more insight.","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27354,"url":"https:\/\/mamchenkov.net\/wordpress\/2017\/02\/17\/social-media-research-toolkit\/","url_meta":{"origin":10996,"position":1},"title":"Social Media Research Toolkit","author":"Leonid Mamchenkov","date":"February 17, 2017","format":false,"excerpt":"Social Media Research Toolkit -- a list of 50+ social media research tools curated by researchers at the Social Media Lab at Ted Rogers School of Management, Ryerson University. 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Canalys today published its final worldwide country-level Q2 2011 smart phone market estimates, showing substantial market growth in all regions. Globally, the market\u2026","rel":"","context":"In "All"","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18351,"url":"https:\/\/mamchenkov.net\/wordpress\/2013\/06\/11\/microsoft-reorganizes-itself-crafty-or-confusing\/","url_meta":{"origin":10996,"position":4},"title":"Microsoft Reorganizes Itself – Crafty or Confusing?","author":"Leonid Mamchenkov","date":"June 11, 2013","format":"link","excerpt":"Microsoft Reorganizes Itself - Crafty or Confusing? This is a very nice summary of most Microsoft's problems today, covering falling PC sales, mobile growth, tablet failure, Xbox, Office and Windows 8. \u00a0Half the value of the article is in the links to external studies and references. 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