{"id":10908,"date":"2007-11-15T13:04:01","date_gmt":"2007-11-15T10:04:01","guid":{"rendered":"https:\/\/mamchenkov.net\/wordpress\/2007\/11\/15\/social-network-through-the-email\/"},"modified":"2007-11-15T13:04:01","modified_gmt":"2007-11-15T10:04:01","slug":"social-network-through-the-email","status":"publish","type":"post","link":"https:\/\/mamchenkov.net\/wordpress\/2007\/11\/15\/social-network-through-the-email\/","title":{"rendered":"Social network through the email"},"content":{"rendered":"<!-- google_ad_section_start -->\n<p><a href=\"http:\/\/slashdot.org\">Slashdot<\/a> runs the &#8220;<a href=\"http:\/\/slashdot.org\/article.pl?sid=07\/11\/14\/2324242&amp;from=rss\">Turning E-Mail into a Social Network<\/a>&#8221; post, which links to this <a href=\"http:\/\/bits.blogs.nytimes.com\/2007\/11\/13\/inbox-20-yahoo-and-google-to-turn-e-mail-into-a-social-network\/index.html?ex=1352696400&amp;en=b7f0d6a896f23bec&amp;ei=5088&amp;partner=rssnyt&amp;emc=rss\">article about Google and Yahoo approach<\/a>:<\/p>\n<blockquote><p>Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail systems and personalized home page services (iGoogle and MyYahoo) into social networks.<br \/>\nWeb-based e-mail systems already contain much of what Facebook calls the social graph \u00e2\u20ac\u201d the connections between people. That\u00e2\u20ac\u2122s why the social networks offer to import the e-mail address books of new users to jump-start their list of friends. Yahoo and Google realize that they have this information and can use it to build their own services that connect people to their contacts.<\/p><\/blockquote>\n<p>This feels very natural.  Both Google and Yahoo indeed aggregate a lot of personal data and a lot of personal relationships (who knows who, who emails who and how often, etc).  It&#8217;s logical to assume that they want to expand what they have, and social networks is one of the ways to go.<\/p>\n<p>So, why email?\u00c2\u00a0 Email has a number of advantages over other media:<\/p>\n<ul>\n<li>Everybody has an email account.\u00c2\u00a0 And everybody knows how to use one.\u00c2\u00a0 It&#8217;s almost as widely used as mobile telephony.<\/li>\n<li>Email is very flexible &#8211; texts, HTML, attachments, links, etc.<\/li>\n<li>Email is an open standard &#8211; there are many clients, servers, web services, plugins, etc.<\/li>\n<li>Email is easy to convert to other media &#8211; IM chats, blogs, SMS, etc.<\/li>\n<li>Email is often integrated with other tools, such as addressbooks, calendars, todo lists, reminders, etc.<\/li>\n<li>Email supports both one-on-one and group communications (mailing lists).<\/li>\n<li>Email is easy to remember (not like a phone number or ICQ UIN), lookup and share.<\/li>\n<li>Social networks are often about messaging.<\/li>\n<\/ul>\n<p>I wish email was better integrated with half of the social networks that I use.\u00c2\u00a0 Most of them use some sort of their own messaging system.\u00c2\u00a0 Some don&#8217;t even provide any messaging at all.\u00c2\u00a0 And all of them would have to do much less work if they relied more on email.\u00c2\u00a0\u00c2\u00a0 I&#8217;m glad to see that Google and Yahoo realize this.<\/p>\n<!-- google_ad_section_end -->\n","protected":false},"excerpt":{"rendered":"<!-- google_ad_section_start -->\n<p>Slashdot runs the &#8220;Turning E-Mail into a Social Network&#8221; post, which links to this article about Google and Yahoo approach: Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail &hellip; <a href=\"https:\/\/mamchenkov.net\/wordpress\/2007\/11\/15\/social-network-through-the-email\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Social network through the email<\/span><\/a><\/p>\n<!-- google_ad_section_end -->\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[1,62],"tags":[72,2068,1152,842],"keyring_services":[],"class_list":["post-10908","post","type-post","status-publish","format-standard","hentry","category-general","category-technology","tag-email","tag-google","tag-social-networks","tag-yahoo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Slashdot runs the &quot;Turning E-Mail into a Social Network&quot; post, which links to this article about Google and Yahoo approach: Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. 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Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/mamchenkov.net\/wordpress\/2007\/11\/15\/social-network-through-the-email\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2026\/03\/leonid-sailing-beer.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2026\/03\/leonid-sailing-beer.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2007-11-15T10:04:01+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2007-11-15T10:04:01+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MamchenkovBlog\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@mamchenkov\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Social network through the email - Leonid Mamchenkov\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Slashdot runs the &quot;Turning E-Mail into a Social Network&quot; post, which links to this article about Google and Yahoo approach: Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. 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Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail","og:url":"https:\/\/mamchenkov.net\/wordpress\/2007\/11\/15\/social-network-through-the-email\/","og:image":"https:\/\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2026\/03\/leonid-sailing-beer.jpg","og:image:secure_url":"https:\/\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2026\/03\/leonid-sailing-beer.jpg","og:image:width":1024,"og:image:height":1024,"article:published_time":"2007-11-15T10:04:01+00:00","article:modified_time":"2007-11-15T10:04:01+00:00","article:publisher":"https:\/\/www.facebook.com\/MamchenkovBlog","twitter:card":"summary_large_image","twitter:site":"@mamchenkov","twitter:title":"Social network through the email - Leonid Mamchenkov","twitter:description":"Slashdot runs the &quot;Turning E-Mail into a Social Network&quot; post, which links to this article about Google and Yahoo approach: Ignore Orkut, OpenSocial, Yahoo Mash and Yahoo 360. Google and Yahoo have come up with new and very similar plans to respond to the challenge from MySpace and Facebook: They hope to turn their e-mail","twitter:creator":"@mamchenkov","twitter:image":"https:\/\/mamchenkov.net\/wordpress\/wp-content\/uploads\/2026\/03\/leonid-sailing-beer.jpg"},"aioseo_meta_data":{"post_id":"10908","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-07-19 20:45:38","updated":"2026-01-15 03:30:46","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mamchenkov.net\/wordpress\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/mamchenkov.net\/wordpress\/category\/general\/\" title=\"All\">All<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tSocial network through the email\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/mamchenkov.net\/wordpress"},{"label":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},{"label":"Social network through the email","link":"https:\/\/mamchenkov.net\/wordpress\/2007\/11\/15\/social-network-through-the-email\/"}],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":11014,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/01\/08\/yahoo-life-anybody\/","url_meta":{"origin":10908,"position":0},"title":"Yahoo Life! anybody?","author":"Leonid Mamchenkov","date":"January 8, 2008","format":false,"excerpt":"(Side note: punctuation in product names sure makes headlines confusing) Mashable has a post about upcoming Yahoo Life! The premise is this: take Yahoo Mail, and make it the hub of your daily online activities; turn e-mail addresses into social profiles; connect e-mail to other services, and use the info\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11027,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/01\/19\/the-webmail-observation\/","url_meta":{"origin":10908,"position":1},"title":"The webmail observation","author":"Leonid Mamchenkov","date":"January 19, 2008","format":false,"excerpt":"Interestingly, out of Gmail, Yahoo Mail! and Hotmail, only the first one does not append advertising messages to actual emails.\u00c2\u00a0 I am rather surprised by this, given we just started with the year 2008. I remember back when Hotmail and other webmail services were just starting, it was a common\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11038,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/02\/04\/yahoo-microsoft-vs-google-et-al\/","url_meta":{"origin":10908,"position":2},"title":"Yahoo + Microsoft vs. Google et al","author":"Leonid Mamchenkov","date":"February 4, 2008","format":false,"excerpt":"The big news of last week were of yet another attempt by Microsoft to buy Yahoo.\u00c2\u00a0 If you missed all the buzz, Web Worker Daily has a really nice round-up with separate links to facts (read: press releases) and opinions (read: speculations).\u00c2\u00a0 If that's not enough for you, you can\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11059,"url":"https:\/\/mamchenkov.net\/wordpress\/2008\/02\/13\/follow-up-on-yahoo-and-microsoft\/","url_meta":{"origin":10908,"position":3},"title":"Follow-up on Yahoo and Microsoft","author":"Leonid Mamchenkov","date":"February 13, 2008","format":false,"excerpt":"The other day I wrote a post about possible Yahoo acquisition by Microsoft. There have been some developments to the story. If you haven't followed it elsewhere, here is a brief summary for you: Microsoft decided to buy Yahoo (again) Yahoo said \"No\" (again) Microsoft insists in very aggressive ways\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13433,"url":"https:\/\/mamchenkov.net\/wordpress\/2010\/10\/04\/what-is-yahoo\/","url_meta":{"origin":10908,"position":4},"title":"What is Yahoo?","author":"Leonid Mamchenkov","date":"October 4, 2010","format":false,"excerpt":"I came across a somewhat old question by TechCrunch's Michael Arrington: What is Yahoo? For me personally, Yahoo is, first of all, the company that bought most of the web services that I was using - Flickr, Delicious, and Upcoming back in the days when I was using it. \u00a0Secondly,\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9602,"url":"https:\/\/mamchenkov.net\/wordpress\/2005\/10\/23\/sim-bug-cleared-up\/","url_meta":{"origin":10908,"position":5},"title":"Sim bug cleared up","author":"Leonid Mamchenkov","date":"October 23, 2005","format":false,"excerpt":"I've been enjoying my Sim ride for some time now. With more confidence in it, I explore the menus and look for more features and configuration options. One of the things that I noticed is support for Yahoo! Messenger. It's not on the list of features, but it is in\u2026","rel":"","context":"In &quot;All&quot;","block_context":{"text":"All","link":"https:\/\/mamchenkov.net\/wordpress\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/10908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/comments?post=10908"}],"version-history":[{"count":0,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/posts\/10908\/revisions"}],"wp:attachment":[{"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/media?parent=10908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/categories?post=10908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/tags?post=10908"},{"taxonomy":"keyring_services","embeddable":true,"href":"https:\/\/mamchenkov.net\/wordpress\/wp-json\/wp\/v2\/keyring_services?post=10908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}