Social Media Research Toolkit — a list of 50+ social media research tools curated by researchers at the Social Media Lab at Ted Rogers School of Management, Ryerson University. The kit features tools that have been used in peer-reviewed academic studies. Many tools are free to use and require little or no programming. Some are simple data collectors such as tweepy, a Python library for collecting Tweets, and others are a bit more robust, such as Netlytic, a multi-platform (Twitter, Facebook, and Instagram) data collector and analyzer, developed by our lab. All of the tools are confirmed available and operational.