Watching large businesses can often be entertaining, especially here, in Cyprus, where they seem to think that nobody outside the island will know what they do. Fresh are the memories of Woolworths malls re-branding to Ermes, and then to Debenhams, within the same year or so. And here comes the new story of the recently opened Tiffany Shopping Mall in Limassol. Apparently, the name conflict was enough for an American Tiffany & Co. to start legal proceedings. Shortly after that, Tiffany Shopping Mall was renamed to “My Mall”.
Firstly, how difficult is it to Google the name before opening the biggest store in town? I guess, that’s asking too much.
Secondly … My Mall? Really? The only worse name that I can come up with is iMall. Yes, that bad. Even “The Mall” is better.