Blog of Leonid Mamchenkov

Scobleizer believes in longer videos:

Advertisers also will pay a lot higher rates for those long-form ads.

Why?

Because someone who’ll watch a 30-minute video is HIGHLY ENGAGED. They are far more likely to become a customer than someone who just watches a two-minute entertaining video.

I think that “video” is too broad for this topic.  To consider only educational and entertainment videos, I see a huge difference.  I don’t believe that entertainment videos will become longer.   Entertainment is a sort of thing that doesn’t have to go either deep or long.  Thus it doesn’t need large chunks of time.  Educational video is a totally other story.  While there are many “howto” type of videos, many topics require more than 5 minutes to explain.  Take Google Tech Talks for example.  They are pretty popular and each one takes about an hour.

There is also this factor of production costs.  It’s much harder to create 60 minutes of high quality (and I don’t mean pixels or bytes) video material, than 10 minutes.  Or 5.  Filmmakers know that.  And the audience knows that.   While less and less filmmakers will risk it, and more and more of those who do risk it will produce crapy long videos, the audience will learn the benefit of a short video and will be more inclined into choosing shorter formats.

However, since I am not at all involved in any video production or distrubtion, I might be totally wrong on this.  Judging purely from my own experience.  And my own experience mostly comes from YouTube and Google Video.

How well are you familiar with YouTube celebrities - Numa Numa, the Star Wars kid, leave Britney alone, Coke and Mentos, etc?  If you missed any, of if you want to refresh your memory, here are they all on one page.  The first clip is a music video “Pork and Beans” by Weezer band.  After that, each and every one of them in a separate, original video.  Loads of fun!

Via Exler’s blog I came across these two videos. First is the really amazing walking robot. This is the best I’ve seen so far (although I am not a big robot fan or anything). This robot walks better than many humans that I know. Even better than I can do myself. A must see.

Secondly comes the hilarious parody for the above video. If you saw the first video and haven’t laughed at the second one - there is something really strange with your sense of humor. It must be broken I guess.

Check them out!

I’m not usually very political.  I don’t care much about elections, campaigns, politics or policies, and things like that.  But that didn’t stop me from watching the USA presidency candidate talks at Google.  Here are the names and what I think  of them:

• Ron Paul.  This was the only video that I watched in full length.  This guy speaks good, and he has plenty of common sense in him.  He’s also pretty popular on the Web, but, somehow, I doubt that he will make it to the president.  He and his campaign contradict the interests of too many people.
• Hillary Clinton.  She speaks like a politician with a lot of experience.  That’s probably why I don’t understand much of her.  Watched the video for about 10 minutes.
• Barack Obama.  I don’t have much interest in hearing how he reads “I think” and “I believe” of the paper.  He looked very much like someone who haven’t written those notes…
• John Edwards.  This is the case of one picture being a thousand words. It’s much easier and faster to say “I don’t believe that guy” after taking half a second look at him, than listening to an hour of him talking.