Blog of Leonid Mamchenkov

Slashdot runs an excellent discussion on the topic of “What Did You Change Your Mind About in 2007?“.  If you want to learn more about what people on the Web had changed their minds in 2007, try this Google search - plenty more there.

What did I change my mind about in 2007?  Short answer: Google.  Continue reading for the long version.

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My last post about Odnoklassniki.ru became the most popular post on this blog.  It’s by far more popular than all the tips, links, and tutorials that I’ve written here, combined. It comes up pretty high in related Google search results and brings quite a bit of traffic. It also brings in some comments.

Most of the comments are from people who mistakenly assume that this blog is some sort of support forum for all the troubles they have with Odnoklassniki.ru, or, even, that this site IS in itself Odnoklassniki.ru.  I am trying to limit those comments, since they don’t belong here.  On the other hand though, there are some really insightful comments.

For example, Gennadiy Zaretskiy has recently posted a comment with the link to this article. Here is what caught my attention:

Foreign users constitute a significant share of the project ‘Odnoklassniki’ audience. According to Mr. Popkov, about 20% of the traffic comes from abroad.

Wow! “20% of the traffic comes from abroad“.  That seems like a lot.  Odnoklassniki.ru web site is in Russian.  Only Russian-speaking folks can make use of it.  Also, the whole topic of the classmates is tied very much into specifically Russian users.  So, does that mean that about 20% of computer literate (at least to some deree), educated (at least to some degree) young (mostly) people either live, study, or work outside of Russia?

That. Seems. Like. A. Lot. 

Matthew Sidney Long brings up an interesting point with a challange:

Please name me a band over the past 10 years who has come close to Nirvana in sheer impact and talent since Kurt put shotgun to mouth above garage in 1994? (and, I’m not talking about some indie band that hardly anyone listens to or some ring-tone fueled, Top-40 creation who no one will remember in 6 months. I’m talking IMPACT here, people. Combining art AND commerce. Both big AND authentic. Dig?).

My pick would be Rammstein, of course.  That’s the band that made an impact.  I don’t know if it was as strong as Nirvana’s or not, but I think it was pretty close.  As always, I very biased and subjective.

While I was trying to come up with the band, I had a thought about the strength of an impact.  And, as much as I love Nirvana, I have to admit that it was nowhere near the scale of Elvis and Beatles.  There were a few others in between that were larger than Nirvana too.

If Rammstein isn’t as big of an impact as Nirvana, maybe it has to something to do with my theory of sources.  Back in the days of Elvis and Beatles, there were much less sourcse of music available to an average listener, than it was in the days of Nirvana.  Think number of albums, songs, bands, radio stations, television, top-X lists and hit parades, music awards, DJs, Internet, peer-to-peer, mp3s, music shops, etc.  So, each band had a chance of producing a bigger impact back then.  In the last 14 years, since Nirvana, the number of sources only grew.  So, each band these days has even less of a chance to impact the world.

Either that, or the music industry is broken.  Or both.

There are a couple of interesting posts (part one, part two) at gaping void on how the Internet (particularly, its social side) is changing marketing. As often with such analysis, the matters could be a little exaggerated and examples somewhat simplistic.  However, if you can handle those, you’ll sure find a few interesting points raised.

Let me get you started with a quote:

Now, when you buy something, you don’t phone up the company and order a brochure. You go onto Google and check out what other people- people like yourself- are saying about the product. In terms of communication, the company no longer has first-mover advantage. They don’t ask your company for the brochure until your product has already jumped through a series of hoops that SIMPLY WERE NOT there twenty years ago.
YOU NO LONGER CONTROL THE CONVERSATION. THEN AGAIN, MAYBE YOU NEVER DID.

Terry Heaton posted an insightful article on 2008 predictions for media companies and Web developments.  Here is a quote to get you started:

Consequently, we have traditional media who have played with the Web instead of embracing it, and a change in this kind of thinking will dominate new developments for local media companies in 2008. We have no choice. 2009, with a new President, no election or Olympics, economic uncertainty, and digital television on top of already decreasing revenues, looms like a tidal wave just a few miles off shore. As AR&D president and CEO Jerry Gumbert puts it, “2008 will be all about getting ready for 2009.”