Back in 2013 I linked to some (not so) surprising facts about social media. Two years is a lot of time and a lot of things has changed since. So here comes 100 social media facts and statistics for 2015. These spread from general statistics to service-specific ones, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and others. Unlike many other similar collections, this one actually links to sources for every single fact, and provides an easy one-click share to Twitter button. Here are a few to get you started:
- 189 million Facebook users are ‘mobile only’.
- There are 4 billion daily video views on Facebook.
- 50% of unique LinkedIn visitors access it via mobile.
- There is a 50% average increase in comments when a LinkedIn page post contains a question.
- Over 40 billion photos have been shared on Instagram.
- Google+ has 300 million monthly active users around the world.
- Google+ grows at a rate of 33% each year.
- Average time spent on YouTube per mobile session is 40 minutes.
- There are 300 hours of video uploaded to YouTube every minute.
For all those people who complain about my pictures of food, somebody else’s pictures of babies, Justin Bieber photos, and the like, here’s something to try: get rather.
This sounds like a handy tool for anyone who hasn’t been blessed with patience or can’t figure out the “unsubscribe” button.
Fixing Twitter – here’s a reasonable rant on what’s wrong with Twitter and how to fix it. Product managers and marketing people should definitely read.
Second–and this one is obvious to almost everyone–Twitter needs to focus on realtime events. When I open Twitter during a major debate in the US, or when a bomb has exploded in Bangkok, there should be a huge fиcking banner at the top that says “follow this breaking event.” It shouldn’t just search for a hashtag–it should use intelligent algorithms to show me all of the relevant content about that event. It should be the place you go to learn about what is happening in the world right now. When something major happens in the world/your country/your city, you should be trained to immediately and automatically think, “open Twitter to get updates.” This is so obvious to me that I wonder what Twitter’s product team has been doing—are they over-designing a solution to this? It’s so simple. 90% of the UI and 80% of the search functionality is already in the app.
.. visited Facebook in a single day! I have a hard time wrapping my head around that. I remember the Web before Facebook existed. I remember when Facebook reached a total of billion accounts. And now, we have a billion active daily users. Wow!
Apart from everything else, the amount of engineering that went into creating the platform, growing the features, and keeping it up and running is beyond comprehension.
0 to about 11,000 employees in 11 years. Wow!
I nearly had a heart attack … it took me a couple of seconds to realize that this was a prank…
Well played, well played …
P.S.: For those of you who don’t know who Richard Stallman is – shame on you. :)
P.P.S.: Easy for you to spot the “bot” part here, but I saw on this on the mobile app, which was more insisting on the name rather than the handle.
Cyprus News reports that :
The Paphos District Court has issued an injunction against social media giant Facebook, ordering the company to remove a number of offensive comments posted on a local business profile, aimed at a local man.
The comments, posted on February 4, accuse the man of criminal activities. The original post was still on Facebook on Wednesday morning. It has over 1,000 shares.
Charalambos Savvides of the Ch. P. Savvides & Associates LLC law firm, which handled the case, told the Cyprus Mail that Facebook was not only required to remove the comments but also take steps to ensure that future related comments were taken down immediately.
In-Cyprus has a few more details:
The case concerns comments on Facebook made against a bar owner from Paphos who became the target of a hate campaign which attracted thousands of users who shared and liked the page. The man in question was, according to those who had got the ball rolling on popular social media site, committing various crimes around the town and especially against competing bars.
He was also accused of being a police informant that was getting special protection in the town despite his ‘known illegal activities’.
The man has denied all the allegations against him.
It’ll be interesting to see how this plays out.
Facebook is launching a new app – Hello:
Billions of calls are made everyday on mobile phones and people often have very little information about who’s calling them. Today we are starting to test Hello, a new app built by the Messenger team. Hello connects with Facebook so you can see who’s calling, block unwanted calls and search for people and places.
I seem to remember another app with the same name and somewhat related functionality – Hello from Evernote. Apparently, this one was discontinued earlier this year. Surprising, given that some people called it the best business card scanner app.
The functionality of the two apps is not exactly the same but similar enough. Given how little time passed between the “death” of one and “birth” of another, I wonder if this is a coincidence or part of a greater plan.
Junkyard Sam runs a quick “Analysis of Foursquare’s Popularity After Removing Check-Ins“. Very well pointed out. The split of Foursquare with Swarm was a mistake. As a constant user of the app I felt bad about it. I still use Swarm occasionally. And I can’t remember the last time I loaded Foursquare. I wish they’d merge them back together. That was fun.