Steve Yegge lets us all know about the newest eBay patent:
San Jose, CA (Reuters) — Online auctions cartel eBay (NASDAQ: EBAY) and its collections and incarceration arm PayPal announced that on July 21, 2011, the two companies had jointly been awarded United States Patent No. 105960411 for their innovative 10-click “Buy it Now” purchasing pipeline.
The newly-patented buying system guides users through an intuitive, step-by-step process of clicking “Buy It Now”, entering your password, logging in because they signed your sorry ass out again, getting upsold shit you don’t want, continuing to your original destination, accepting the default quantity of 1 (otherwise known as “It”), committing to buy, clicking “Pay Now”, entering a different password than your first one, clicking “Log In” again god dammit, declining to borrow money from eBay’s usury department, reviewing the goddamn purchase details since by now you’ve completely forgotten what the hell you were buying, and finally confirming the god damned payment already.
The 10-click checkout system, known colloquially as 10CLICKFU — which many loyal users believe stands for “10 Clicks For You” — was recently awarded top honors by the National Alliance of Reconstructive Hand Surgeons. 10CLICKFU incorporates a variable number of clicks ranging from eight to upwards of fifteen, but eBay’s patent stipulates that any purchasing system that lies to you at least nine times about the “Now” part of “Buy It Now” is covered by their invention.
Read the full press release for more details.
