Blog of Leonid Mamchenkov

I’ve just upgraded this blog to WordPress 2.7, and yes, it’s as good as they said it would be.  The new interface is looks better, is more convenient, and even feels faster.  Things are somehow closer to where they should be and overall it makes more sense.  However, I am yet to test it on a few non-technical bloggers who I help with blog hosting and administration.

The upgrade itself was fast and painless as usual - just overwrite the old files with new, visit administration, and click on a button to upgrade the database structure when asked so.  That’s it.  I’ve also scrolled through the Settings section just to see what’s new (a few things are), and that’s about it.

I’ve noticed that there are a few glitches here and there, most of which are related to plugins that I am using.  Hopefully I’ll sort them out soon.  In the worst case scenario, they will be taken care of in the new design that is in the works for this blog.

Some weeks ago, as part of their 10th anniversary celebration, Google presented Google Circa 2001 (yes, I know, I am doing very old news right now - Slashdot, CyberNet News).  Google Circa 2001 is basically the way Google was in 2001, including the web index of those times.  What’s the big deal?  Well, for those of us who were on the web from back then, it provides for a way to see how things were different.

For example, back in 2001 I was better known as “Leonid Mamtchenkov“, not “Leonid Mamchenkov”.  That was due to another spelling in my Russian passport.  Also, my web site looked pretty different from what it is now.  But it was already a blog, even if in the simplest form.  Surprisingly even, I found a few posts that were not migrated to the current archives, or got lost somehow after a few CMS and back-end script changes.  I’ll restore them for historical purposes later on.

Oh, sweet memories …

Imagine my surprise when I looked at “Top Recommendations” area of my Google Reader today and found … my own blog over there.

Yes, I know that these recommendations are based on the feeds that I read.  But still!  Is it the time to celebrate the recommendations technology, which recommended me to me over a gadzillion of other blogs?  Or maybe this is a day of Ultimate Technological Silliness, when Google, a search company that forgets nothing, somehow arrived to the conclusion that I might not be reading my own blog?  These questions remind me of a “half-empty or half-full glass of water“.  I guess a lot depends on the personal perspective…

Looking around the blogosphere, I see more and more bloggers who work really hard on promoting their sites.  They optimize their themes for Google, submit blog to all sorts of directories, share links to their best content via social networks, microblog, and comment all around the web.
Well, that’s all fine.  But here is the questions - can they handle the popularity?

I’ve been thinking about it before, but it came all to me suddenly yesterday and today.  One of my recent posts got submitted to reddit.com and it somehow it went through to the main page of the site, and from there got aggregated via RSS to a lot of other places.  Within 24 hours, my blog received more than 20,000 views.  Compared to an average day, which brings much under a thousand, that’s a lot.

This sounds like a dream come true for any blogger, no?  Well, it is, sort of.  But.  Consider the other side of the story, which is not so obvious from the first glance:

• My hosting company handled the spike really well - no complaints or disconnections.  Not all hosting companies are created equal.
• Commenting form on my blog was broken at the time of the spike.  It was down the whole spike duration.
• There were about 500 comments posted in the reddit.com thread.
• I’ve received almost 100 emails.
• When commenting form got fixed, I got another dozen or so comments, plus another SPAM wave along with it.

If you imagine for a moment all that coming upon you in the middle of the working week, you’ll see a problem.  Who and how should respond to all that?

I’ve spent half a day today talking with my hoster about the commenting form.  Gladly it got fixed (the problem was session misconfiguration on the hosting company side).  Then I needed some time to respond to all those emails. In the meantime I quickly reviewed and approved all comments in the moderation queue.  That pretty much ate my day, together with some things I managed to slide in at work.

Later in the evening, when my family went to sleep, I actually read all the comments and responded to a few.  I also read through most comments at reddit.com .  Can I reply to any of those?  Nope.  That’s out of my resources.  I can’t handle all the traffic that came in.

Can you?  What will happen to your server if you’ll get digged or slashdotted?  How can you moderate all the comments?  How can you handle replies?  What about comments at other places - blogs, forums, and social networks that brought you in the traffic?  Do you have any moderators on standby?  Do you have any monitoring setup (Google Alerts, coComment, etc) for remote discussions about your content?

If you aren’t thinking about those things while promoting your blog, you are in for a big surprise…

More and more people spend more and more time online. I wish more and more of them read RFC 1855 which covers netiquette guidelines. This document is more than 10 years old, but most of the points that it discusses are as valid today as they were back then. Some are even more important today than they used to be. Another good thing about this RFC is that it has theoretical directions combined with some practical advice.

A good rule of thumb: Be conservative in what you send and liberal in what you receive. You should not send heated messages (we call these “flames”) even if you are provoked. On the other hand, you shouldn’t be surprised if you get flamed and it’s prudent not to respond to flames.

Reading this document won’t make you wise enough to avoid all the mistakes of online communications, but it can seriously minimize them.