100 Social Media Facts and Statistics for 2015


Back in 2013 I linked to some (not so) surprising facts about social media.  Two years is a lot of time and a lot of things has changed since.  So here comes 100 social media facts and statistics for 2015.  These spread from general statistics to service-specific ones, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and others.  Unlike many other similar collections, this one actually links to sources for every single fact, and provides an easy one-click share to Twitter button.  Here are a few to get you started:

  • 189 million Facebook users are ‘mobile only’.
  • There are 4 billion daily video views on Facebook.
  • 50% of unique LinkedIn visitors access it via mobile.
  • There is a 50% average increase in comments when a LinkedIn page post contains a question.
  • Over 40 billion photos have been shared on Instagram.
  • Google+ has 300 million monthly active users around the world.
  • Google+ grows at a rate of 33% each year.
  • Average time spent on YouTube per mobile session is 40 minutes.
  • There are 300 hours of video uploaded to YouTube every minute.


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