Startup Metrics

The $4 billion venture capital firm Andreessen Horowitz is sharing some of the startup metrics that they use (part 1, part 2).  Here they are just for the overview, follow through to the blog posts for details:

  1. Bookings vs. Revenue
  2. Recurring Revenue vs. Total Revenue
  3. Gross Profit
  4. Total Contract Value vs. Annual Contract Value
  5. Life Time Value
  6. Gross Merchandise Value vs. Revenue
  7. Unearned or Deferred Revenue and Billings
  8. Customer Acquisition Cost (Blended vs. Paid, Organic vs. Inorganic)
  9. Active Users
  10. Month-on-Month Growth
  11. Churn
  12. Burn Rate
  14. Cumulative Charts vs. Growth Metics
  15. Order of Operations
  16. Total Addressable Market
  17. Annual Recurring Revenue
  18. Average Revenue Per User
  19. Gross Margins
  20. Sell-Through Rate and Inventory Turns
  21. Network Effects
  22. Virality
  23. Economies of Scale
  24. Net Promoter Score
  25. Cohort Analysis
  26. Registered Users
  27. Sources of Traffic
  28. Customer Concentration Risk

There are also some tips and tricks on charts and data presentation, like truncating the Y-axis.  Here is an example:

truncating y-axis

Overall, quite a bit of useful information for analysis of different startups.  No wonder their portfolio is so impressive!

P.S.: Love the creative approach to the domain name as well … (16 letters between A and Z in the company name Andreessen Horowitz, minus a space).

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