Why Google Changes Your Titles in Search Results

Until now (in fact, even yesterday)  I was telling people that Google uses the HTML <title> tag of the given page when displaying search results.  Turns out, this is not always true.

2 thoughts on “Why Google Changes Your Titles in Search Results”


  1. Yes Leonid -- this is also why it’s so important to write titles that are relevant to the content on the page, this increases the likelihood that it will be shown as is. And that the user who will click on it will find what was expected!

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